template_name: "SWOT Analysis Template" template_id: "swot-analysis-tmpl" template_type: "document" template_category: "proposal" template_description: "A structured format for conducting a comprehensive SWOT analysis for government RFQ responses" template_help: "This template helps proposal teams objectively assess their competitive position and develop effective strategies to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats." template_tags: - "SWOT analysis" - "strengths" - "weaknesses" - "opportunities" - "threats" - "competitive analysis" - "strategic planning" usage_instructions: | 1. Complete this template early in the proposal development process 2. Involve business development, capture managers, and technical SMEs 3. Be honest and objective in your assessment 4. Use specific, evidence-based insights rather than generalizations 5. Use the analysis to inform win themes and proposal strategy sections: - section_id: "document_header" section_title: "Document Header" section_type: "header" section_template: | # [RFQ Number] SWOT Analysis # [Agency Name] # [RFQ Title] # [Date] # [Version] elicitation_questions: - "What is the RFQ number for this opportunity?" - "What is the name of the agency issuing this RFQ?" - "What is the title of this RFQ?" - "What is today's date?" - "What is the current version of this document?" - section_id: "executive_summary" section_title: "Executive Summary" section_type: "content" subsections: - subsection_id: "swot_overview" subsection_title: "SWOT Overview" subsection_type: "content" subsection_template: | **Analysis Summary**: [1-2 paragraphs summarizing the key findings from the SWOT analysis] **Strategic Implications**: [Brief explanation of the strategic implications of the SWOT analysis for this opportunity] **Recommended Focus Areas**: [Brief list of recommended focus areas based on the SWOT analysis] elicitation_questions: - "What are the key findings from your SWOT analysis?" - "What are the strategic implications of your SWOT analysis for this opportunity?" - "What focus areas would you recommend based on your SWOT analysis?" - section_id: "strengths_analysis" section_title: "Strengths Analysis" section_type: "content" subsections: - subsection_id: "internal_strengths" subsection_title: "Internal Strengths" subsection_type: "content" subsection_template: | **Technical Strengths**: | Strength | Description | Evidence | Relevance to RFQ | Competitive Advantage | | ------------ | ------------- | ---------- | ---------------- | --------------------- | | [Strength 1] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 2] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 3] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 4] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 5] | [Description] | [Evidence] | [Relevance] | [Advantage] | **Management Strengths**: | Strength | Description | Evidence | Relevance to RFQ | Competitive Advantage | | ------------ | ------------- | ---------- | ---------------- | --------------------- | | [Strength 1] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 2] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 3] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 4] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 5] | [Description] | [Evidence] | [Relevance] | [Advantage] | **Past Performance Strengths**: | Strength | Description | Evidence | Relevance to RFQ | Competitive Advantage | | ------------ | ------------- | ---------- | ---------------- | --------------------- | | [Strength 1] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 2] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 3] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 4] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 5] | [Description] | [Evidence] | [Relevance] | [Advantage] | **Staffing Strengths**: | Strength | Description | Evidence | Relevance to RFQ | Competitive Advantage | | ------------ | ------------- | ---------- | ---------------- | --------------------- | | [Strength 1] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 2] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 3] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 4] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 5] | [Description] | [Evidence] | [Relevance] | [Advantage] | **Pricing Strengths**: | Strength | Description | Evidence | Relevance to RFQ | Competitive Advantage | | ------------ | ------------- | ---------- | ---------------- | --------------------- | | [Strength 1] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 2] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 3] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 4] | [Description] | [Evidence] | [Relevance] | [Advantage] | | [Strength 5] | [Description] | [Evidence] | [Relevance] | [Advantage] | elicitation_questions: - "What are your technical strengths for this opportunity?" - "What are your management strengths for this opportunity?" - "What are your past performance strengths for this opportunity?" - "What are your staffing strengths for this opportunity?" - "What are your pricing strengths for this opportunity?" - subsection_id: "strength_prioritization" subsection_title: "Strength Prioritization" subsection_type: "content" subsection_template: | **Top Strengths**: | Strength | Relevance Score (1-10) | Evidence Strength (1-10) | Competitive Advantage (1-10) | Total Score | Priority | | ------------ | ---------------------- | ------------------------ | ---------------------------- | ----------- | ----------------- | | [Strength 1] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Strength 2] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Strength 3] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Strength 4] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Strength 5] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | **Strength Leverage Strategy**: [Description of how to leverage the identified strengths in the proposal] elicitation_questions: - "What are your top strengths for this opportunity?" - "How would you score each strength in terms of relevance, evidence strength, and competitive advantage?" - "How would you prioritize these strengths?" - "How will you leverage these strengths in your proposal?" - section_id: "weaknesses_analysis" section_title: "Weaknesses Analysis" section_type: "content" subsections: - subsection_id: "internal_weaknesses" subsection_title: "Internal Weaknesses" subsection_type: "content" subsection_template: | **Technical Weaknesses**: | Weakness | Description | Impact | Relevance to RFQ | Mitigation Strategy | | ------------ | ------------- | -------- | ---------------- | ------------------- | | [Weakness 1] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 2] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 3] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 4] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 5] | [Description] | [Impact] | [Relevance] | [Strategy] | **Management Weaknesses**: | Weakness | Description | Impact | Relevance to RFQ | Mitigation Strategy | | ------------ | ------------- | -------- | ---------------- | ------------------- | | [Weakness 1] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 2] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 3] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 4] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 5] | [Description] | [Impact] | [Relevance] | [Strategy] | **Past Performance Weaknesses**: | Weakness | Description | Impact | Relevance to RFQ | Mitigation Strategy | | ------------ | ------------- | -------- | ---------------- | ------------------- | | [Weakness 1] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 2] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 3] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 4] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 5] | [Description] | [Impact] | [Relevance] | [Strategy] | **Staffing Weaknesses**: | Weakness | Description | Impact | Relevance to RFQ | Mitigation Strategy | | ------------ | ------------- | -------- | ---------------- | ------------------- | | [Weakness 1] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 2] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 3] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 4] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 5] | [Description] | [Impact] | [Relevance] | [Strategy] | **Pricing Weaknesses**: | Weakness | Description | Impact | Relevance to RFQ | Mitigation Strategy | | ------------ | ------------- | -------- | ---------------- | ------------------- | | [Weakness 1] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 2] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 3] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 4] | [Description] | [Impact] | [Relevance] | [Strategy] | | [Weakness 5] | [Description] | [Impact] | [Relevance] | [Strategy] | elicitation_questions: - "What are your technical weaknesses for this opportunity?" - "What are your management weaknesses for this opportunity?" - "What are your past performance weaknesses for this opportunity?" - "What are your staffing weaknesses for this opportunity?" - "What are your pricing weaknesses for this opportunity?" - subsection_id: "weakness_prioritization" subsection_title: "Weakness Prioritization" subsection_type: "content" subsection_template: | **Critical Weaknesses**: | Weakness | Impact Score (1-10) | Relevance Score (1-10) | Mitigation Difficulty (1-10) | Total Score | Priority | | ------------ | ------------------- | ---------------------- | ---------------------------- | ----------- | ----------------- | | [Weakness 1] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Weakness 2] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Weakness 3] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Weakness 4] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Weakness 5] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | **Weakness Mitigation Strategy**: [Description of the overall strategy to mitigate identified weaknesses] elicitation_questions: - "What are your critical weaknesses for this opportunity?" - "How would you score each weakness in terms of impact, relevance, and mitigation difficulty?" - "How would you prioritize these weaknesses?" - "What is your overall strategy to mitigate these weaknesses?" - section_id: "opportunities_analysis" section_title: "Opportunities Analysis" section_type: "content" subsections: - subsection_id: "external_opportunities" subsection_title: "External Opportunities" subsection_type: "content" subsection_template: | **Customer-Related Opportunities**: | Opportunity | Description | Potential Benefit | Probability | Strategy to Capitalize | | --------------- | ------------- | ----------------- | ----------------- | ---------------------- | | [Opportunity 1] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 2] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 3] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 4] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 5] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | **Competitor-Related Opportunities**: | Opportunity | Description | Potential Benefit | Probability | Strategy to Capitalize | | --------------- | ------------- | ----------------- | ----------------- | ---------------------- | | [Opportunity 1] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 2] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 3] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 4] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 5] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | **Market-Related Opportunities**: | Opportunity | Description | Potential Benefit | Probability | Strategy to Capitalize | | --------------- | ------------- | ----------------- | ----------------- | ---------------------- | | [Opportunity 1] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 2] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 3] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 4] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 5] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | **Technology-Related Opportunities**: | Opportunity | Description | Potential Benefit | Probability | Strategy to Capitalize | | --------------- | ------------- | ----------------- | ----------------- | ---------------------- | | [Opportunity 1] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 2] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 3] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 4] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | | [Opportunity 5] | [Description] | [Benefit] | [High/Medium/Low] | [Strategy] | elicitation_questions: - "What customer-related opportunities exist for this opportunity?" - "What competitor-related opportunities exist for this opportunity?" - "What market-related opportunities exist for this opportunity?" - "What technology-related opportunities exist for this opportunity?" - subsection_id: "opportunity_prioritization" subsection_title: "Opportunity Prioritization" subsection_type: "content" subsection_template: | **Key Opportunities**: | Opportunity | Benefit Score (1-10) | Probability Score (1-10) | Alignment with Strengths (1-10) | Total Score | Priority | | --------------- | -------------------- | ------------------------ | ------------------------------- | ----------- | ----------------- | | [Opportunity 1] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Opportunity 2] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Opportunity 3] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Opportunity 4] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Opportunity 5] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | **Opportunity Exploitation Strategy**: [Description of the overall strategy to exploit identified opportunities] elicitation_questions: - "What are your key opportunities for this opportunity?" - "How would you score each opportunity in terms of benefit, probability, and alignment with strengths?" - "How would you prioritize these opportunities?" - "What is your overall strategy to exploit these opportunities?" - section_id: "threats_analysis" section_title: "Threats Analysis" section_type: "content" subsections: - subsection_id: "external_threats" subsection_title: "External Threats" subsection_type: "content" subsection_template: | **Competitor-Related Threats**: | Threat | Description | Potential Impact | Probability | Mitigation Strategy | | ---------- | ------------- | ---------------- | ----------------- | ------------------- | | [Threat 1] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 2] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 3] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 4] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 5] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | **Customer-Related Threats**: | Threat | Description | Potential Impact | Probability | Mitigation Strategy | | ---------- | ------------- | ---------------- | ----------------- | ------------------- | | [Threat 1] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 2] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 3] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 4] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 5] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | **Market-Related Threats**: | Threat | Description | Potential Impact | Probability | Mitigation Strategy | | ---------- | ------------- | ---------------- | ----------------- | ------------------- | | [Threat 1] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 2] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 3] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 4] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 5] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | **Regulatory/Political Threats**: | Threat | Description | Potential Impact | Probability | Mitigation Strategy | | ---------- | ------------- | ---------------- | ----------------- | ------------------- | | [Threat 1] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 2] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 3] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 4] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | | [Threat 5] | [Description] | [Impact] | [High/Medium/Low] | [Strategy] | elicitation_questions: - "What competitor-related threats exist for this opportunity?" - "What customer-related threats exist for this opportunity?" - "What market-related threats exist for this opportunity?" - "What regulatory or political threats exist for this opportunity?" - subsection_id: "threat_prioritization" subsection_title: "Threat Prioritization" subsection_type: "content" subsection_template: | **Critical Threats**: | Threat | Impact Score (1-10) | Probability Score (1-10) | Mitigation Difficulty (1-10) | Total Score | Priority | | ---------- | ------------------- | ------------------------ | ---------------------------- | ----------- | ----------------- | | [Threat 1] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Threat 2] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Threat 3] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Threat 4] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | | [Threat 5] | [Score] | [Score] | [Score] | [Total] | [High/Medium/Low] | **Threat Mitigation Strategy**: [Description of the overall strategy to mitigate identified threats] elicitation_questions: - "What are your critical threats for this opportunity?" - "How would you score each threat in terms of impact, probability, and mitigation difficulty?" - "How would you prioritize these threats?" - "What is your overall strategy to mitigate these threats?" - section_id: "swot_integration" section_title: "SWOT Integration" section_type: "content" subsections: - subsection_id: "swot_matrix" subsection_title: "SWOT Matrix" subsection_type: "content" subsection_template: | | | Strengths | Weaknesses | | ----------------- | ---------------------------------------------------------------------------- | ------------------------------------------------------------------------------------ | | **Opportunities** | **SO Strategies**: [How to use strengths to take advantage of opportunities] | **WO Strategies**: [How to overcome weaknesses by taking advantage of opportunities] | | **Threats** | **ST Strategies**: [How to use strengths to avoid threats] | **WT Strategies**: [How to minimize weaknesses and avoid threats] | elicitation_questions: - "How can you use your strengths to take advantage of opportunities?" - "How can you overcome weaknesses by taking advantage of opportunities?" - "How can you use your strengths to avoid threats?" - "How can you minimize weaknesses and avoid threats?" - subsection_id: "strategic_implications" subsection_title: "Strategic Implications" subsection_type: "content" subsection_template: | **SO (Strength-Opportunity) Strategies**: - [Strategy 1] - [Strategy 2] - [Strategy 3] - [Strategy 4] - [Strategy 5] **WO (Weakness-Opportunity) Strategies**: - [Strategy 1] - [Strategy 2] - [Strategy 3] - [Strategy 4] - [Strategy 5] **ST (Strength-Threat) Strategies**: - [Strategy 1] - [Strategy 2] - [Strategy 3] - [Strategy 4] - [Strategy 5] **WT (Weakness-Threat) Strategies**: - [Strategy 1] - [Strategy 2] - [Strategy 3] - [Strategy 4] - [Strategy 5] elicitation_questions: - "What strategies will you use to leverage strengths and capitalize on opportunities?" - "What strategies will you use to overcome weaknesses by taking advantage of opportunities?" - "What strategies will you use to leverage strengths to mitigate threats?" - "What strategies will you use to minimize weaknesses and avoid threats?" - section_id: "strategic_recommendations" section_title: "Strategic Recommendations" section_type: "content" subsections: - subsection_id: "proposal_strategy_recommendations" subsection_title: "Proposal Strategy Recommendations" subsection_type: "content" subsection_template: | **Technical Approach Recommendations**: - [Recommendation 1] - [Recommendation 2] - [Recommendation 3] - [Recommendation 4] - [Recommendation 5] **Management Approach Recommendations**: - [Recommendation 1] - [Recommendation 2] - [Recommendation 3] - [Recommendation 4] - [Recommendation 5] **Staffing Approach Recommendations**: - [Recommendation 1] - [Recommendation 2] - [Recommendation 3] - [Recommendation 4] - [Recommendation 5] **Pricing Strategy Recommendations**: - [Recommendation 1] - [Recommendation 2] - [Recommendation 3] - [Recommendation 4] - [Recommendation 5] elicitation_questions: - "What recommendations do you have for the technical approach based on the SWOT analysis?" - "What recommendations do you have for the management approach based on the SWOT analysis?" - "What recommendations do you have for the staffing approach based on the SWOT analysis?" - "What recommendations do you have for the pricing strategy based on the SWOT analysis?" - subsection_id: "win_theme_recommendations" subsection_title: "Win Theme Recommendations" subsection_type: "content" subsection_template: | **Recommended Win Themes**: - [Theme 1]: [Rationale] - [Theme 2]: [Rationale] - [Theme 3]: [Rationale] - [Theme 4]: [Rationale] - [Theme 5]: [Rationale] elicitation_questions: - "What win themes would you recommend based on the SWOT analysis?" - "What is the rationale for each recommended win theme?" - section_id: "swot_analysis_best_practices" section_title: "SWOT Analysis Best Practices" section_type: "content" section_template: | - **Objectivity**: Base analysis on facts and data, not assumptions or biases - **Specificity**: Develop specific insights rather than generic observations - **Evidence-Based**: Support all SWOT elements with concrete evidence - **Prioritization**: Focus on the most significant strengths, weaknesses, opportunities, and threats - **Integration**: Analyze the relationships between different SWOT elements - **Strategic Alignment**: Ensure SWOT analysis aligns with overall capture strategy - **Actionable Insights**: Develop actionable recommendations based on the analysis - **Regular Updates**: Update the analysis as new information becomes available - **Team Input**: Involve multiple perspectives in the SWOT analysis process - **