# Market Research Report Template ## Project Information - **Project Name**: {{project_name}} - **Research Date**: {{research_date}} - **Researcher**: {{researcher_name}} - **Research Scope**: {{research_scope}} --- ## Executive summary *Complete this section last after all research is finished* **Market opportunity**: {{market_opportunity_summary}} **Key findings**: - {{key_finding_1}} - {{key_finding_2}} - {{key_finding_3}} **Strategic recommendations**: 1. {{recommendation_1}} 2. {{recommendation_2}} 3. {{recommendation_3}} **Go/No-go decision**: {{decision_recommendation}} --- ## Research objectives & methodology ### Research objectives **Primary objectives**: - {{primary_objective_1}} - {{primary_objective_2}} - {{primary_objective_3}} **Key questions to answer**: - {{research_question_1}} - {{research_question_2}} - {{research_question_3}} **Success criteria**: {{success_criteria}} ### Research methodology **Data sources**: - Primary research: {{primary_sources}} - Secondary research: {{secondary_sources}} - Industry reports: {{industry_reports}} **Analysis frameworks**: - Market sizing: {{sizing_methodology}} - Competitive analysis: {{competitive_framework}} - Customer research: {{customer_methodology}} **Research limitations**: {{research_limitations}} --- ## Market definition & segmentation ### Market definition **Primary market**: {{primary_market}} **Total addressable market (TAM)**: {{tam_definition}} **Serviceable addressable market (SAM)**: {{sam_definition}} **Serviceable obtainable market (SOM)**: {{som_definition}} ### Market segmentation **Segmentation criteria**: {{segmentation_criteria}} **Segment 1: {{segment_1_name}}** - Size: {{segment_1_size}} - Growth rate: {{segment_1_growth}} - Characteristics: {{segment_1_characteristics}} - Needs: {{segment_1_needs}} **Segment 2: {{segment_2_name}}** - Size: {{segment_2_size}} - Growth rate: {{segment_2_growth}} - Characteristics: {{segment_2_characteristics}} - Needs: {{segment_2_needs}} **Segment 3: {{segment_3_name}}** - Size: {{segment_3_size}} - Growth rate: {{segment_3_growth}} - Characteristics: {{segment_3_characteristics}} - Needs: {{segment_3_needs}} --- ## Market size & growth analysis ### Market sizing **Total addressable market (TAM)**: {{tam_size}} **Calculation method**: {{tam_calculation}} **Data sources**: {{tam_sources}} **Serviceable addressable market (SAM)**: {{sam_size}} **Calculation method**: {{sam_calculation}} **Geographic scope**: {{sam_geography}} **Serviceable obtainable market (SOM)**: {{som_size}} **Calculation method**: {{som_calculation}} **Time horizon**: {{som_timeframe}} ### Growth projections **Historical growth (5 years)**: {{historical_growth}} **Projected growth (5 years)**: {{projected_growth}} **Growth drivers**: 1. {{growth_driver_1}} 2. {{growth_driver_2}} 3. {{growth_driver_3}} **Growth constraints**: 1. {{growth_constraint_1}} 2. {{growth_constraint_2}} 3. {{growth_constraint_3}} --- ## Industry analysis ### Industry structure **Industry maturity**: {{industry_maturity}} **Concentration level**: {{concentration_level}} **Value chain**: {{value_chain_description}} ### Porter's Five Forces Analysis **1. Competitive rivalry**: {{rivalry_level}} - Number of competitors: {{competitor_count}} - Market share distribution: {{share_distribution}} - Competition intensity: {{competition_intensity}} **2. Supplier power**: {{supplier_power}} - Supplier concentration: {{supplier_concentration}} - Switching costs: {{supplier_switching_costs}} - Forward integration threat: {{supplier_integration}} **3. Buyer power**: {{buyer_power}} - Buyer concentration: {{buyer_concentration}} - Price sensitivity: {{price_sensitivity}} - Backward integration threat: {{buyer_integration}} **4. Threat of substitutes**: {{substitute_threat}} - Substitute availability: {{substitute_availability}} - Switching costs to substitutes: {{substitute_switching}} - Performance comparison: {{substitute_performance}} **5. Barriers to entry**: {{entry_barriers}} - Capital requirements: {{capital_barriers}} - Economies of scale: {{scale_barriers}} - Brand loyalty: {{brand_barriers}} - Regulatory barriers: {{regulatory_barriers}} --- ## Target customer analysis ### Customer personas **Persona 1: {{persona_1_name}}** - Demographics: {{persona_1_demographics}} - Psychographics: {{persona_1_psychographics}} - Pain points: {{persona_1_pain_points}} - Buying behavior: {{persona_1_buying_behavior}} - Decision criteria: {{persona_1_criteria}} **Persona 2: {{persona_2_name}}** - Demographics: {{persona_2_demographics}} - Psychographics: {{persona_2_psychographics}} - Pain points: {{persona_2_pain_points}} - Buying behavior: {{persona_2_buying_behavior}} - Decision criteria: {{persona_2_criteria}} ### Customer journey mapping **Awareness stage**: - Channels: {{awareness_channels}} - Content needs: {{awareness_content}} - Touchpoints: {{awareness_touchpoints}} **Consideration stage**: - Evaluation criteria: {{consideration_criteria}} - Information sources: {{consideration_sources}} - Decision timeline: {{consideration_timeline}} **Decision stage**: - Purchase factors: {{decision_factors}} - Decision makers: {{decision_makers}} - Purchase process: {{purchase_process}} **Post-purchase**: - Onboarding needs: {{onboarding_needs}} - Success metrics: {{success_metrics}} - Retention factors: {{retention_factors}} --- ## Market trends & drivers ### Key market trends **1. {{trend_1_name}}** - Description: {{trend_1_description}} - Impact on market: {{trend_1_impact}} - Timeline: {{trend_1_timeline}} - Implications for us: {{trend_1_implications}} **2. {{trend_2_name}}** - Description: {{trend_2_description}} - Impact on market: {{trend_2_impact}} - Timeline: {{trend_2_timeline}} - Implications for us: {{trend_2_implications}} **3. {{trend_3_name}}** - Description: {{trend_3_description}} - Impact on market: {{trend_3_impact}} - Timeline: {{trend_3_timeline}} - Implications for us: {{trend_3_implications}} ### Technology disruptions **Emerging technologies**: {{emerging_technologies}} **Disruption potential**: {{disruption_potential}} **Adoption timeline**: {{adoption_timeline}} **Impact on business models**: {{business_model_impact}} --- ## Regulatory & environmental factors ### Regulatory landscape **Current regulations**: {{current_regulations}} **Pending changes**: {{pending_regulations}} **Compliance requirements**: {{compliance_requirements}} **Regulatory risks**: {{regulatory_risks}} ### Environmental factors **Economic factors**: {{economic_factors}} **Social factors**: {{social_factors}} **Political factors**: {{political_factors}} **Environmental factors**: {{environmental_factors}} --- ## Market entry strategy recommendations ### Entry barriers assessment **Barrier 1: {{barrier_1_name}}** - Impact: {{barrier_1_impact}} - Mitigation strategy: {{barrier_1_mitigation}} **Barrier 2: {{barrier_2_name}}** - Impact: {{barrier_2_impact}} - Mitigation strategy: {{barrier_2_mitigation}} ### Recommended entry approach **Entry strategy**: {{entry_strategy}} - Rationale: {{strategy_rationale}} - Timeline: {{strategy_timeline}} - Resource requirements: {{strategy_resources}} **Go-to-market approach**: 1. {{gtm_approach_1}} 2. {{gtm_approach_2}} 3. {{gtm_approach_3}} --- ## Financial projections ### Revenue projections (5 years) | Year | Market Size | Market Share | Revenue | Growth Rate | |------|-------------|--------------|---------|-------------| | Year 1 | {{y1_market_size}} | {{y1_share}} | {{y1_revenue}} | - | | Year 2 | {{y2_market_size}} | {{y2_share}} | {{y2_revenue}} | {{y2_growth}} | | Year 3 | {{y3_market_size}} | {{y3_share}} | {{y3_revenue}} | {{y3_growth}} | | Year 4 | {{y4_market_size}} | {{y4_share}} | {{y4_revenue}} | {{y4_growth}} | | Year 5 | {{y5_market_size}} | {{y5_share}} | {{y5_revenue}} | {{y5_growth}} | ### Investment requirements **Initial investment**: {{initial_investment}} **Ongoing costs**: {{ongoing_costs}} **Break-even timeline**: {{breakeven_timeline}} **ROI projections**: {{roi_projections}} --- ## Risk analysis ### Market risks **1. {{risk_1_name}}** ({{risk_1_probability}} probability, {{risk_1_impact}} impact) - Description: {{risk_1_description}} - Mitigation: {{risk_1_mitigation}} **2. {{risk_2_name}}** ({{risk_2_probability}} probability, {{risk_2_impact}} impact) - Description: {{risk_2_description}} - Mitigation: {{risk_2_mitigation}} **3. {{risk_3_name}}** ({{risk_3_probability}} probability, {{risk_3_impact}} impact) - Description: {{risk_3_description}} - Mitigation: {{risk_3_mitigation}} ### Scenario planning **Best case scenario**: {{best_case_scenario}} **Most likely scenario**: {{likely_scenario}} **Worst case scenario**: {{worst_case_scenario}} --- ## Strategic recommendations ### Immediate actions (Next 90 days) 1. **{{immediate_action_1}}** - Objective: {{immediate_objective_1}} - Resources needed: {{immediate_resources_1}} - Success metrics: {{immediate_metrics_1}} 2. **{{immediate_action_2}}** - Objective: {{immediate_objective_2}} - Resources needed: {{immediate_resources_2}} - Success metrics: {{immediate_metrics_2}} ### Short-term strategy (6-12 months) 1. **{{short_strategy_1}}** - Goal: {{short_goal_1}} - Approach: {{short_approach_1}} - Milestones: {{short_milestones_1}} 2. **{{short_strategy_2}}** - Goal: {{short_goal_2}} - Approach: {{short_approach_2}} - Milestones: {{short_milestones_2}} ### Long-term vision (2-5 years) **Market position goal**: {{market_position_goal}} **Success metrics**: {{success_metrics}} **Strategic investments**: {{strategic_investments}} --- ## Implementation roadmap ### Phase 1: Market validation (Months 1-3) - {{phase_1_activity_1}} - {{phase_1_activity_2}} - {{phase_1_activity_3}} ### Phase 2: Market entry (Months 4-12) - {{phase_2_activity_1}} - {{phase_2_activity_2}} - {{phase_2_activity_3}} ### Phase 3: Scale and growth (Year 2+) - {{phase_3_activity_1}} - {{phase_3_activity_2}} - {{phase_3_activity_3}} --- ## Appendices ### Data sources - {{data_source_1}} - {{data_source_2}} - {{data_source_3}} ### Research methodology details {{methodology_details}} ### Additional market data {{additional_data}} ### Interview summaries {{interview_summaries}}