# Competitive Analysis Template

## Project Information
- **Project Name**: {{project_name}}
- **Analysis Date**: {{analysis_date}}
- **Analyst**: {{analyst_name}}
- **Analysis Scope**: {{analysis_scope}}

---

## Executive summary
*Complete this section last after all analysis is finished*

**Key findings**:
- {{primary_insight_1}}
- {{primary_insight_2}}
- {{primary_insight_3}}

**Strategic recommendations**:
1. {{recommendation_1}}
2. {{recommendation_2}}
3. {{recommendation_3}}

**Competitive positioning**: {{positioning_summary}}

---

## Analysis scope & methodology

### Research objectives
- {{objective_1}}
- {{objective_2}}
- {{objective_3}}

### Competitor categories analyzed
**Direct competitors**: {{direct_competitors}}
**Indirect competitors**: {{indirect_competitors}}  
**Potential competitors**: {{potential_competitors}}
**Substitute solutions**: {{substitutes}}

### Analysis framework
- **Market positioning analysis**: Feature comparison, pricing analysis
- **Business model evaluation**: Revenue streams, cost structure
- **Strategic assessment**: Strengths, weaknesses, strategic direction
- **Customer perception**: User reviews, market feedback

---

## Competitive landscape overview

### Market structure
**Market size**: {{market_size}}
**Growth rate**: {{growth_rate}}
**Market maturity**: {{maturity_level}}
**Key market drivers**: {{market_drivers}}

### Competitive dynamics
**Competition intensity**: {{competition_level}}
**Barriers to entry**: {{entry_barriers}}
**Switching costs**: {{switching_costs}}
**Market concentration**: {{concentration}}

---

## Direct competitor analysis

### Competitor 1: {{competitor_1_name}}
**Overview**: {{competitor_1_overview}}

**Product/Service**:
- Core features: {{c1_core_features}}
- Differentiators: {{c1_differentiators}}
- Limitations: {{c1_limitations}}

**Business model**:
- Revenue model: {{c1_revenue_model}}
- Pricing strategy: {{c1_pricing}}
- Target market: {{c1_target_market}}

**Market position**:
- Market share: {{c1_market_share}}
- Geographic presence: {{c1_geography}}
- Customer segments: {{c1_segments}}

**Strengths**: {{c1_strengths}}
**Weaknesses**: {{c1_weaknesses}}
**Strategic direction**: {{c1_strategy}}

### Competitor 2: {{competitor_2_name}}
*[Follow same structure as Competitor 1]*

### Competitor 3: {{competitor_3_name}}
*[Follow same structure as Competitor 1]*

---

## Feature comparison matrix

| Feature | Our Solution | {{competitor_1_name}} | {{competitor_2_name}} | {{competitor_3_name}} |
|---------|--------------|------------------------|------------------------|------------------------|
| {{feature_1}} | {{our_f1}} | {{c1_f1}} | {{c2_f1}} | {{c3_f1}} |
| {{feature_2}} | {{our_f2}} | {{c1_f2}} | {{c2_f2}} | {{c3_f2}} |
| {{feature_3}} | {{our_f3}} | {{c1_f3}} | {{c2_f3}} | {{c3_f3}} |
| {{feature_4}} | {{our_f4}} | {{c1_f4}} | {{c2_f4}} | {{c3_f4}} |
| {{feature_5}} | {{our_f5}} | {{c1_f5}} | {{c2_f5}} | {{c3_f5}} |

**Legend**: ✅ Full support, ⚠️ Partial support, ❌ Not supported, 🔄 Planned

---

## Pricing analysis

### Pricing models comparison
| Company | Pricing Model | Entry Price | Premium Price | Value Proposition |
|---------|---------------|-------------|---------------|-------------------|
| Our Solution | {{our_pricing_model}} | {{our_entry_price}} | {{our_premium_price}} | {{our_value_prop}} |
| {{competitor_1_name}} | {{c1_pricing_model}} | {{c1_entry_price}} | {{c1_premium_price}} | {{c1_value_prop}} |
| {{competitor_2_name}} | {{c2_pricing_model}} | {{c2_entry_price}} | {{c2_premium_price}} | {{c2_value_prop}} |
| {{competitor_3_name}} | {{c3_pricing_model}} | {{c3_entry_price}} | {{c3_premium_price}} | {{c3_value_prop}} |

### Pricing insights
**Market pricing trends**: {{pricing_trends}}
**Price sensitivity**: {{price_sensitivity}}
**Value perception**: {{value_perception}}
**Pricing opportunities**: {{pricing_opportunities}}

---

## Market positioning analysis

### Positioning map
```
High Performance
      |
      |  [Competitor A]     [Our Solution]
      |
Low   |                                    High
Cost  |----------------------------------- Cost
      |         [Competitor B]
      |
      |  [Competitor C]
      |
Low Performance
```

**Positioning insights**:
- {{positioning_insight_1}}
- {{positioning_insight_2}}
- {{positioning_insight_3}}

### Differentiation analysis
**Our unique advantages**:
1. {{advantage_1}}
2. {{advantage_2}}
3. {{advantage_3}}

**Competitive gaps we can exploit**:
1. {{gap_1}}
2. {{gap_2}}
3. {{gap_3}}

---

## Customer perception analysis

### User reviews and feedback
**Our solution sentiment**: {{our_sentiment}}
**Key praise points**: {{our_praise}}
**Key criticism areas**: {{our_criticism}}

**Competitor sentiment analysis**:
- {{competitor_1_name}}: {{c1_sentiment}} - {{c1_feedback_summary}}
- {{competitor_2_name}}: {{c2_sentiment}} - {{c2_feedback_summary}}
- {{competitor_3_name}}: {{c3_sentiment}} - {{c3_feedback_summary}}

### Brand perception
**Brand strength ranking**: {{brand_ranking}}
**Trust and credibility**: {{trust_analysis}}
**Innovation perception**: {{innovation_perception}}

---

## Competitive threats and opportunities

### Immediate threats (Next 6 months)
1. **{{threat_1_title}}**: {{threat_1_description}}
   - Impact: {{threat_1_impact}}
   - Likelihood: {{threat_1_likelihood}}
   - Mitigation: {{threat_1_mitigation}}

2. **{{threat_2_title}}**: {{threat_2_description}}
   - Impact: {{threat_2_impact}}
   - Likelihood: {{threat_2_likelihood}}
   - Mitigation: {{threat_2_mitigation}}

### Strategic opportunities (Next 12 months)
1. **{{opportunity_1_title}}**: {{opportunity_1_description}}
   - Potential value: {{opportunity_1_value}}
   - Requirements: {{opportunity_1_requirements}}
   - Timeline: {{opportunity_1_timeline}}

2. **{{opportunity_2_title}}**: {{opportunity_2_description}}
   - Potential value: {{opportunity_2_value}}
   - Requirements: {{opportunity_2_requirements}}
   - Timeline: {{opportunity_2_timeline}}

---

## Strategic recommendations

### Short-term actions (Next 3 months)
1. **{{short_action_1}}**
   - Rationale: {{short_rationale_1}}
   - Resources needed: {{short_resources_1}}
   - Success metrics: {{short_metrics_1}}

2. **{{short_action_2}}**
   - Rationale: {{short_rationale_2}}
   - Resources needed: {{short_resources_2}}
   - Success metrics: {{short_metrics_2}}

### Medium-term strategy (Next 12 months)
1. **{{medium_action_1}}**
   - Strategic goal: {{medium_goal_1}}
   - Implementation approach: {{medium_approach_1}}
   - Expected outcomes: {{medium_outcomes_1}}

2. **{{medium_action_2}}**
   - Strategic goal: {{medium_goal_2}}
   - Implementation approach: {{medium_approach_2}}
   - Expected outcomes: {{medium_outcomes_2}}

### Long-term positioning (12+ months)
**Vision**: {{long_term_vision}}
**Strategic pillars**: {{strategic_pillars}}
**Investment priorities**: {{investment_priorities}}

---

## Monitoring and intelligence plan

### Key metrics to track
- Market share changes
- Competitor feature releases
- Pricing strategy changes
- Customer sentiment shifts
- New competitor entries

### Intelligence sources
- {{intelligence_source_1}}
- {{intelligence_source_2}}
- {{intelligence_source_3}}

### Review schedule
- **Monthly**: Pricing and feature monitoring
- **Quarterly**: Strategic position review
- **Annually**: Comprehensive competitive analysis update

---

## Appendices

### Data sources
- {{data_source_1}}
- {{data_source_2}}
- {{data_source_3}}

### Analysis limitations
- {{limitation_1}}
- {{limitation_2}}
- {{limitation_3}}

### Future research needs
- {{research_need_1}}
- {{research_need_2}}
- {{research_need_3}}