# Task: Generate Trend Report ## Objective Create a comprehensive trend insights report that discovers, analyzes, and synthesizes multiple trends to provide strategic intelligence and actionable opportunities. ## Instructions ### Step 1: Define Report Scope Clarify with the user: - **Focus Area**: Industry/category (e.g., wellness, food, tech, fashion, general) - **Purpose**: Why they need this report (business planning, content strategy, investment research, competitive intelligence) - **Depth**: How many trends to analyze? (Recommended: 8-12 for comprehensive report) - **Timeframe**: Current trends, emerging trends, or forecast-focused? ### Step 2: Discover Trends Use web search to discover 8-12 trends in the specified area: 1. **Search for current trends** - "[category] trends 2025" - "what's trending in [category]" - "emerging [category] products" - "[category] consumer interests" 2. **Prioritize interesting finds** - Look for the unexpected and non-obvious - Mix of different stages: emerging, rising, mainstream - Variety of sub-categories within the main focus - Balance between practical and aspirational 3. **Gather initial data** - Search volume indicators - Social mentions - News coverage - Product availability ### Step 3: Analyze Each Trend For each trend, research: #### Quick Analysis (per trend) - **What it is**: 1-2 sentence description - **Why it's trending**: Primary driver - **Search interest**: Rising/High/Moderate/Low - **Target audience**: Who wants this - **Market opportunity**: Size and accessibility - **Competitive landscape**: Crowded or open - **Sustainability**: Fad or lasting trend? #### Supporting Data - Related searches - Geographic concentration - Price points - Key players/brands - Market gaps ### Step 4: Synthesize Insights Look across all trends to identify: 1. **Macro Patterns** - What themes emerge across trends? - What do these trends reveal about consumer behavior? - What broader shifts are driving these trends? 2. **Category Clusters** - Group related trends together - Identify trend intersections - Find synergies between trends 3. **Strategic Opportunities** - Which trends have the biggest opportunity? - Where are the market gaps? - What's underserved or oversaturated? - Where should focus be placed? 4. **Timing Intelligence** - Which trends are early stage (get in now)? - Which are peaking (exercise caution)? - Which are mature (stable opportunity)? ### Step 5: Generate Comprehensive Report Create a structured report using the `trend-report-tmpl` template: ```markdown # Internet Pipes: Trend Insights Report **Category**: [Focus area] **Report Date**: [Today's date] **Analysis Period**: [Timeframe analyzed] --- ## 🎯 Executive Summary [3-4 paragraph overview that includes:] - The state of trends in this category - Key patterns and themes discovered - Biggest opportunities identified - Critical strategic recommendations ### Key Findings at a Glance - 📊 **Trends Analyzed**: [Number] - 🚀 **Rising Stars**: [X trends showing strong growth] - 💎 **Hidden Gems**: [X undervalued opportunities] - ⚠️ **Saturated**: [X overly competitive areas] - 🎯 **Recommended Focus**: [Top 3 opportunities] --- ## 🔥 Trending Now: Detailed Analysis ### 1. [Trend Name] 📈 **Status**: [🌱 Emerging / 🚀 Rising / ⚡ Hot / 📊 Mainstream] **Opportunity Score**: [X/10] **What it is**: [Clear 1-2 sentence description] **Why it's trending**: - [Primary driver] - [Secondary driver] - [Supporting factor] **The Numbers**: - Search Interest: [Rising/High/Moderate] - Market Size: [If available] - Competition: [Low/Medium/High] - Price Range: [$X - $Y] **Target Audience**: [Demographics and psychographics] **Market Landscape**: - **Key Players**: [Top 2-3 brands/companies] - **Availability**: [Easy to find / Limited / Scarce] - **Market Gap**: [Specific underserved opportunity] **Why It Matters**: [Strategic insight - why should someone care about this trend?] **Opportunity**: [Specific way to capitalize on this trend] --- ### 2. [Trend Name] 📈 [... Repeat structure for each trend ...] --- ## 📊 Pattern Analysis ### Macro Themes We identified [X] major themes driving trends in this category: #### 1. [Theme Name] **Description**: [What this theme is about] **Trends in this cluster**: [List trends that fit this theme] **What it reveals**: [Consumer insight] **Opportunity**: [How to leverage this theme] #### 2. [Theme Name] [... Repeat for each theme ...] ### Consumer Behavior Insights **What people want**: 1. [Insight 1]: [Explanation with trend examples] 2. [Insight 2]: [Explanation with trend examples] 3. [Insight 3]: [Explanation with trend examples] **Underlying needs being fulfilled**: - **Functional**: [What problems are being solved] - **Emotional**: [What feelings are being sought] - **Social**: [What identity/status needs are being met] - **Novelty**: [What curiosity is being satisfied] --- ## 💎 Opportunity Matrix ### High Opportunity / Low Competition (🎯 Sweet Spot) These trends offer the best risk/reward for new entrants: 1. **[Trend Name]** - **Why it's promising**: [Reason] - **Quick move**: [Specific action to take] - **Risk level**: [Low/Medium/High] 2. [... Additional opportunities ...] ### High Opportunity / High Competition (⚡ Competitive Play) Large markets but crowded - need differentiation: 1. **[Trend Name]** - **The challenge**: [What makes it competitive] - **Differentiation strategy**: [How to stand out] ### Low Competition / Low Opportunity (🤔 Niche Play) Small but potentially loyal audiences: 1. **[Trend Name]** - **The niche**: [Description] - **Best for**: [Who should pursue this] ### High Competition / Low Opportunity (❌ Avoid) Oversaturated with limited upside: 1. **[Trend Name]** - **Why to skip**: [Reasoning] --- ## 🚀 Strategic Recommendations ### Top 3 Opportunities to Pursue #### #1: [Trend/Opportunity Name] **Why**: [Reasoning for #1 ranking] **Target Audience**: [Who to focus on] **Go-to-Market**: [How to reach them] **Investment Level**: [$X / Time / Resources] **Expected Timeline**: [When to see results] **Success Metrics**: [How to measure] #### #2: [Trend/Opportunity Name] [... Repeat structure ...] #### #3: [Trend/Opportunity Name] [... Repeat structure ...] ### Quick Wins (Start This Week) 1. **[Action]**: [Why and how] 2. **[Action]**: [Why and how] 3. **[Action]**: [Why and how] ### Content Strategy Based on these trends, prioritize content around: 1. **[Topic cluster]**: [Why and what to create] 2. **[Topic cluster]**: [Why and what to create] 3. **[Topic cluster]**: [Why and what to create] **SEO Opportunities**: - [Keyword/topic with low competition, high interest] - [Keyword/topic with low competition, high interest] - [Keyword/topic with low competition, high interest] --- ## ⚠️ Risk Assessment ### Trends to Watch Cautiously 1. **[Trend Name]**: [Risk factor and why] 2. **[Trend Name]**: [Risk factor and why] ### Potential Fads These may not have staying power: - **[Trend Name]**: [Why it might be a fad] ### External Risks - **Regulatory**: [Any regulatory concerns in this space] - **Economic**: [How economy might impact these trends] - **Cultural**: [Cultural shifts that could affect trends] --- ## 🔮 Looking Ahead: 6-Month Outlook ### Trends Likely to Grow 1. **[Trend]**: [Projection and reasoning] 2. **[Trend]**: [Projection and reasoning] 3. **[Trend]**: [Projection and reasoning] ### Trends to Peak [Trends approaching saturation] ### Emerging Signals to Monitor Watch for early signals of these potential future trends: - **[Emerging signal]**: [What to look for] - **[Emerging signal]**: [What to look for] --- ## 📚 Methodology & Sources ### Data Sources - Google Trends analysis - Social media monitoring (TikTok, Instagram, Twitter/X, Reddit) - News and media coverage analysis - E-commerce marketplace research - Industry reports and publications ### Analysis Period - Primary data: [Date range] - Historical comparison: [Date range] ### Limitations [Any limitations or caveats about the analysis] --- ## 🎬 Next Steps **Immediate Actions** (This Week): - [ ] [Action item] - [ ] [Action item] - [ ] [Action item] **Short-term** (This Month): - [ ] [Action item] - [ ] [Action item] **Long-term** (This Quarter): - [ ] [Action item] - [ ] [Action item] **Deep-Dive Recommendations**: Want more detail on specific trends? Use `/analyze-trend [name]` for: - [Trend worth deep-diving] - [Trend worth deep-diving] - [Trend worth deep-diving] --- ## 📞 Report Metadata **Prepared by**: Trend Analyst (Internet Pipes) **Date**: [Today's date] **Category**: [Focus area] **Trends Analyzed**: [Number] **Next Review**: [Recommended update frequency] --- _💡 Remember: These insights are based on current internet signals. Trends evolve quickly. Stay curious, keep monitoring, and always validate with your specific audience._ _🔍 Want to explore niche opportunities? Use `/niche-explorer`_ _📊 Want to compare specific trends? Use `/compare-trends`_ _🔮 Want to forecast trend futures? Use `/trend-forecast`_ ``` ### Step 6: Quality Check Ensure the report includes: ✅ 8-12 diverse trends analyzed ✅ Clear data and evidence for each trend ✅ Pattern analysis revealing macro themes ✅ Opportunity matrix with strategic recommendations ✅ Risk assessment and cautionary notes ✅ Actionable next steps ✅ Future outlook and emerging signals ### Step 7: Offer Follow-Up Actions Ask if they'd like to: - Deep-dive on any specific trend (`/analyze-trend`) - Explore niche sub-opportunities (`/niche-explorer`) - Compare top trends head-to-head (`/compare-trends`) - Get a custom forecast (`/trend-forecast`) - Schedule a follow-up report (timing recommendation) ## Success Criteria ✅ Comprehensive coverage of the category/focus area ✅ Mix of trend types (emerging, rising, mainstream) ✅ Data-backed analysis with sources ✅ Strategic insights beyond just describing trends ✅ Clear opportunity prioritization ✅ Actionable recommendations ✅ Risk awareness and honest assessment ✅ Professional, scannable formatting ## Report Quality Guidelines ### Excellent Reports Include: - 🎯 **Surprising discoveries**: Non-obvious trends most people don't know - 📊 **Quantified insights**: Numbers, percentages, growth rates - 🧠 **Strategic thinking**: Why it matters, not just what it is - 💡 **Actionable recommendations**: Specific moves, not vague advice - ⚖️ **Balanced perspective**: Opportunities AND risks - 🔮 **Forward-looking**: Where things are headed ### Avoid: - ❌ Listing obvious trends everyone knows - ❌ Vague descriptions without data - ❌ Analysis without strategic implications - ❌ Recommendations without reasoning - ❌ Ignoring risks or overhyping opportunities - ❌ Treating all trends as equally valuable ## Tips for Standout Reports 1. **Lead with insights, not data**: Data supports insights, not the other way around 2. **Think like an operator**: What would you do with this information? 3. **Be opinionated**: Take positions on which trends matter most 4. **Connect dots**: Show relationships between trends 5. **Write for skimming**: Use clear headers, bullets, and visual indicators 6. **Update regularly**: Trends change; reports should have refresh dates --- **Remember**: A great trend report is a strategic asset. It should inform decisions, spark ideas, and reveal opportunities that competitors miss. That's the power of Internet Pipes! 🚀📊