Claude
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352e111b70
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feat: add Marketing Ops module - complete marketing operations suite
Add comprehensive Marketing Ops module converted from BMAD-FOR-MARKETING
repository with significant enhancements and BMAD v6 integration.
## Module Contents
### 4 Specialized Marketing Agents
- Sofia (Brand Marketing Strategist) - Brand strategy and positioning
- Marcus (Performance Marketing Specialist) - Campaign planning and optimization
- Elena (Marketing Data Analyst) - Analytics and insights
- Maya (Creative Marketing Designer) - Design briefs and creative production
### 13 Comprehensive Workflows
**Brand & Strategy:**
- brand-strategy - Complete brand positioning and messaging framework
- brand-analysis - Comprehensive brand audit and competitive assessment
- brand-launch - Multi-channel brand launch campaign planning
- content-calendar - Strategic content planning with themes
**Performance Marketing:**
- campaign-plan - Comprehensive paid campaign strategy
- campaign-optimize - Performance analysis and optimization
- budget-planning - Strategic budget allocation across channels
**Analytics & Insights:**
- analytics-report - Comprehensive performance reporting
- attribution-modeling - Multi-touch attribution analysis
- dashboard-setup - Performance dashboard configuration
**Creative & Design:**
- design-brief - Detailed creative project brief creation
- landing-page-design - Conversion-optimized landing page development
- email-design - Email marketing template creation
### 20 Specialized Tasks
- Brand: competitive-research, brand-audit, content-strategy, voice-tone-guide, brand-system
- Performance: audience-analysis, channel-strategy, bid-optimization, creative-testing, attribution-setup
- Analytics: data-analysis, funnel-analysis, roi-analysis, customer-segmentation, cohort-analysis, ab-test-analysis, predictive-analysis
- Creative: social-media-design, ad-creative, mobile-optimization
## Key Features
- Strategic planning frameworks (brand strategy, campaign planning)
- Performance optimization (ROAS maximization, budget allocation)
- Comprehensive analytics (attribution, cohort analysis, forecasting)
- Professional creative production (design briefs, platform-specific assets)
- Industry benchmarks and best practices
- Platform-specific tactics (Google Ads, Facebook, LinkedIn, TikTok, YouTube)
- Complete installation configuration with interactive prompts
- Marketing knowledge base with metrics and benchmarks
## Documentation Updates
- Updated main README: 27+ → 31+ agents, 60+ → 73+ workflows
- Updated CHANGELOG with comprehensive Marketing Ops entry
- Updated docs/index.md with Marketing Ops path and quick reference
- Created comprehensive module README with usage examples and guides
## Files Changed
- 53 new files in src/modules/marketing-ops/
- 3 documentation files updated (README, CHANGELOG, docs/index.md)
- Total: 56 files changed
## Conversion Details
Successfully converted BMAD-FOR-MARKETING repository to BMAD v6 module:
- Agents → BMAD v6 .agent.yaml format with metadata, persona, menu
- Tasks → XML format with comprehensive instructions
- Workflows → BMAD workflow.yaml + instructions.md + template.md structure
- Templates → Detailed markdown templates with variable placeholders
- Installation → install-config.yaml with interactive prompts and configuration
All components follow BMAD v6 conventions with proper path placeholders
({project-root}/{bmad_folder}/marketing-ops/).
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2025-11-20 12:36:05 +00:00 |