feat(wds): Add strategic visualization and user insights to trigger map documentation
Enhanced the trigger map documentation by introducing a strategic visualization diagram that outlines business goals, target user groups, and driving forces. Added detailed sections on how to read the diagram, key insights for development focus, critical success factors, and emotional transformation goals. This update aims to provide a comprehensive understanding of the WDS methodology and its impact on user engagement and empowerment.
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Mårten Angner
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---
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## Strategic Visualization
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```mermaid
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%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
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flowchart LR
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%% Business Goals (Left)
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BG0["<br/>🌟 WDS VISION<br/><br/>Guiding light for designers worldwide<br/>Empowering designers in AI era<br/>Delivering exceptional value<br/>Making designers indispensable<br/><br/>"]
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BG1["<br/>📊 CORE OBJECTIVES<br/><br/>1,000 designers using WDS<br/>50 hardcore evangelists ⭐<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/><br/>"]
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BG2["<br/>🚀 COMMUNITY GROWTH<br/><br/>250 active community members<br/>10 speaking engagements<br/>20 case studies<br/>50 testimonials<br/><br/>"]
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%% Central Platform
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PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
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%% Target Groups (Right)
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TG0["<br/>🎯 STINA THE STRATEGIST<br/>PRIMARY TARGET<br/><br/>Designer - Psychology background<br/>Job hunting - Overwhelmed<br/>AI curious but lacks confidence<br/><br/>"]
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TG1["<br/>💼 LARS THE LEADER<br/>SECONDARY TARGET<br/><br/>Entrepreneur - Employee #3<br/>Non-tech founder role<br/>Designer on maternity leave<br/><br/>"]
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TG2["<br/>💻 FELIX THE FULL-STACK<br/>TERTIARY TARGET<br/><br/>Developer - Software engineer<br/>Loves structure - Hates UI<br/>Respects design craft<br/><br/>"]
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%% Driving Forces (Far Right)
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DF0["<br/>🎯 STINA'S DRIVERS<br/><br/>WANTS<br/>✅ Be strategic expert<br/>✅ Make real impact<br/>✅ Use AI confidently<br/><br/>FEARS<br/>❌ Being replaced by AI<br/>❌ Wasting time/energy<br/>❌ Being sidelined<br/><br/>"]
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DF1["<br/>💼 LARS'S DRIVERS<br/><br/>WANTS<br/>✅ Happy & productive team<br/>✅ Smooth transition<br/>✅ Quality work<br/><br/>FEARS<br/>❌ Quality dropping<br/>❌ Being taken advantage<br/>❌ Team embarrassment<br/><br/>"]
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DF2["<br/>💻 FELIX'S DRIVERS<br/><br/>WANTS<br/>✅ Clear specifications<br/>✅ Logical thinking<br/>✅ Enlightened day<br/><br/>FEARS<br/>❌ Illogical designs<br/>❌ Vague specs<br/>❌ Forced UI work<br/><br/>"]
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%% Connections
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BG0 --> PLATFORM
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BG1 --> PLATFORM
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BG2 --> PLATFORM
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PLATFORM --> TG0
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PLATFORM --> TG1
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PLATFORM --> TG2
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TG0 --> DF0
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TG1 --> DF1
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TG2 --> DF2
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%% Light Gray Styling with Dark Text
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classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
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classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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class BG0,BG1,BG2 businessGoal
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class PLATFORM platform
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class TG0,TG1,TG2 targetGroup
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class DF0,DF1,DF2 drivingForces
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```
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## How to Read This Diagram
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### **System Overview (Center)**
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The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
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### **Business Goals (Left Branch)**
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Three strategic goals drive the project:
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- **🌟 WDS Vision**: Becoming the guiding light for designers worldwide
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- **📊 Core Objectives**: Measurable adoption targets (1,000 designers, 50 evangelists, 100 entrepreneurs, 100 developers)
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- **🚀 Community Growth**: Building engaged community and thought leadership
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### **Target User Groups (Right Branch)**
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Three prioritized personas with distinct needs:
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- **🎯 Stina the Strategist**: Primary target, designer seeking strategic leadership role
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- **💼 Lars the Leader**: Secondary target, entrepreneur needing quality design process
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- **💻 Felix the Full-Stack**: Tertiary target, developer wanting better specifications
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### **Usage Goals Legend**
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- **✅ Green Checkmarks**: Positive goals - what users want to achieve
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- **❌ Red X Marks**: Negative goals - what users want to avoid
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---
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## Strategic Documents
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This is the visual overview. For detailed documentation, see:
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@ -129,49 +200,107 @@ This is the visual overview. For detailed documentation, see:
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---
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## Trigger Map Visualization
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## Strategic Visualization
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```
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┌─────────────────────────────────────────────────────────────────────────────┐
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│ VISION │
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│ WDS becomes the guiding light for designers and clients worldwide │
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│ Empowering designers to thrive while delivering exceptional value │
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└─────────────────────────────────────────────────────────────────────────────┘
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│
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▼
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┌─────────────────────────────────────────────────────────────────────────────┐
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│ OBJECTIVES │
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│ • 1,000 designers using WDS │
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│ • 50 hardcore evangelists (12 months) ⭐ THE ENGINE │
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│ • 100 entrepreneurs embracing WDS │
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│ • 100 developers benefiting │
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│ • 250 active community members │
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│ • 10 speaking engagements, 20 case studies, 50 testimonials │
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└─────────────────────────────────────────────────────────────────────────────┘
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│
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┌───────────────────────────┼───────────────────────────┐
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▼ ▼ ▼
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┌───────────────────┐ ┌───────────────────┐ ┌───────────────────┐
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│ 1. STINA │ │ 2. LARS │ │ 3. FELIX │
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│ The Strategist │ │ The Leader │ │ The Full-Stack │
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│ (Designer) │ │ (Entrepreneur) │ │ (Developer) │
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│ PRIMARY 🎯 │ │ SECONDARY 💼 │ │ TERTIARY 💻 │
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└───────────────────┘ └───────────────────┘ └───────────────────┘
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│ │ │
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▼ ▼ ▼
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[Drivers] [Drivers] [Drivers]
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✅ WANTS: ✅ WANTS: ✅ WANTS:
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• Be strategic expert • Happy & productive team • Clear specs
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• Make real impact • Smooth transition • Logical thinking
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• Use AI confidently • Quality work • Enlightened day
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```mermaid
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%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
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flowchart LR
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%% Business Goals (Left)
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BG0["<br/>🌟 WDS VISION<br/><br/>Guiding light for designers worldwide<br/>Empowering designers in AI era<br/>Delivering exceptional value<br/>Making designers indispensable<br/><br/>"]
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BG1["<br/>📊 CORE OBJECTIVES<br/><br/>1,000 designers using WDS<br/>50 hardcore evangelists ⭐<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/><br/>"]
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BG2["<br/>🚀 COMMUNITY GROWTH<br/><br/>250 active community members<br/>10 speaking engagements<br/>20 case studies<br/>50 testimonials<br/><br/>"]
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%% Central Platform
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PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
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%% Target Groups (Right)
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TG0["<br/>🎯 STINA THE STRATEGIST<br/>PRIMARY TARGET<br/><br/>Designer - Psychology background<br/>Job hunting - Overwhelmed<br/>AI curious but lacks confidence<br/><br/>"]
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TG1["<br/>💼 LARS THE LEADER<br/>SECONDARY TARGET<br/><br/>Entrepreneur - Employee #3<br/>Non-tech founder role<br/>Designer on maternity leave<br/><br/>"]
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TG2["<br/>💻 FELIX THE FULL-STACK<br/>TERTIARY TARGET<br/><br/>Developer - Software engineer<br/>Loves structure - Hates UI<br/>Respects design craft<br/><br/>"]
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%% Driving Forces (Far Right)
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DF0["<br/>🎯 STINA'S DRIVERS<br/><br/>WANTS<br/>✅ Be strategic expert<br/>✅ Make real impact<br/>✅ Use AI confidently<br/><br/>FEARS<br/>❌ Being replaced by AI<br/>❌ Wasting time/energy<br/>❌ Being sidelined<br/><br/>"]
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DF1["<br/>💼 LARS'S DRIVERS<br/><br/>WANTS<br/>✅ Happy & productive team<br/>✅ Smooth transition<br/>✅ Quality work<br/><br/>FEARS<br/>❌ Quality dropping<br/>❌ Being taken advantage<br/>❌ Team embarrassment<br/><br/>"]
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DF2["<br/>💻 FELIX'S DRIVERS<br/><br/>WANTS<br/>✅ Clear specifications<br/>✅ Logical thinking<br/>✅ Enlightened day<br/><br/>FEARS<br/>❌ Illogical designs<br/>❌ Vague specs<br/>❌ Forced UI work<br/><br/>"]
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%% Connections
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BG0 --> PLATFORM
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BG1 --> PLATFORM
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BG2 --> PLATFORM
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PLATFORM --> TG0
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PLATFORM --> TG1
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PLATFORM --> TG2
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TG0 --> DF0
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TG1 --> DF1
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TG2 --> DF2
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⚠️ FEARS: ⚠️ FEARS: ⚠️ FEARS:
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• Being replaced by AI • Quality dropping • Illogical designs
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• Wasting time/energy • Being taken advantage • Vague specs
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• Being sidelined • Embarrassment • Forced UI work
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%% Light Gray Styling with Dark Text
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classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
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classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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class BG0,BG1,BG2 businessGoal
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class PLATFORM platform
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class TG0,TG1,TG2 targetGroup
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class DF0,DF1,DF2 drivingForces
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```
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## How to Read This Diagram
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### **System Overview (Center)**
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The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
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### **Business Goals (Left Branch)**
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Three strategic goals drive the project:
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- **🌟 WDS Vision**: Becoming the guiding light for designers worldwide
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- **📊 Core Objectives**: Measurable adoption targets (1,000 designers, 50 evangelists, 100 entrepreneurs, 100 developers)
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- **🚀 Community Growth**: Building engaged community and thought leadership
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### **Target User Groups (Right Branch)**
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Three prioritized personas with distinct needs:
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- **🎯 Stina the Strategist**: Primary target, designer seeking strategic leadership role
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- **💼 Lars the Leader**: Secondary target, entrepreneur needing quality design process
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- **💻 Felix the Full-Stack**: Tertiary target, developer wanting better specifications
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### **Usage Goals Legend**
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- **✅ Green Checkmarks**: Positive goals - what users want to achieve
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- **❌ Red X Marks**: Negative goals - what users want to avoid
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---
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## Key Insights
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### **Primary Development Focus**
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1. **Strategic Leadership Transformation** - Address Stina's core need to move from overwhelmed to empowered
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2. **AI Confidence Building** - Structured, hand-holding path to professional AI use
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3. **Business Value Validation** - Show Lars how WDS designers deliver measurable results
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4. **Better Specifications** - Prove to Felix that logical, complete specs reduce headaches
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5. **Community Engine** - Build the 50 hardcore evangelists who drive broader adoption
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### **Critical Success Factors**
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- **Emotional Transformation**: Burden → Calling (the battle cry in action)
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- **Hand-Holding Approach**: Clear steps, course modules, installation guidance
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- **Proof of Results**: Dog Week case study (5x faster, better quality)
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- **Free Access**: No cost barriers or subscriptions
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- **Complete Journey**: Idea → maintenance (not just fragments)
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### **Design Implications**
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- **Hero Section**: Address AI replacement fear immediately, position as leadership opportunity
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- **Course Structure**: Show clear path with module-by-module progression
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- **Social Proof**: Feature early evangelists, testimonials, case studies
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- **Multi-Audience**: Primarily Stina, but validate for Lars and acknowledge Felix
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- **BMad Foundation**: Explain proven 25-year methodology integration
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### **Emotional Transformation Goals**
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- **Designer Empowerment**: "I can be the strategic leader my team needs"
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- **AI as Co-Pilot**: "AI amplifies my expertise, doesn't replace it"
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- **Confidence Building**: "I have a structured path that works"
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- **Impact Making**: "I'm making real difference through grand adventures"
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- **Professional Pride**: "Design is my calling, not just a task"
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---
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## Design Focus Statement
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@ -343,6 +472,35 @@ This is the visual overview. For detailed documentation, see:
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---
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## Development Phases
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### **First Deliverable: WDS Presentation Page**
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Focus on converting Stina from overwhelmed designer to empowered evangelist:
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- **Hero Section** - Hook with "guiding light," address AI fear
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- **Methodology Explanation** - Show structure, prove with Dog Week
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- **Benefits Section** - Make designer indispensable message
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- **Course Modules** - Present Modules 01-02 complete, more coming
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- **Installation Guide** - Clear 5-step process with hand-holding
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- **Social Proof** - Early testimonials and case study
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- **Call to Action** - Multiple paths (GitHub, course, community)
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### **Future Phases: Additional Content**
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- **Phase 2**: Complete course modules 03-17
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- **Phase 3**: Build evangelist case studies library
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- **Phase 4**: Create interactive demos and examples
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- **Phase 5**: Expand BMad Method integration documentation
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---
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## Related Documents
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- **[Product Brief](../1-project-brief/01-product-brief.md)** - Complete strategic foundation
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- **[Stina the Strategist](03-Stina-the-Strategist.md)** - Primary persona details (to be created)
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- **[Lars the Leader](04-Lars-the-Leader.md)** - Secondary persona details (to be created)
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- **[Felix the Full-Stack](05-Felix-the-Full-Stack.md)** - Tertiary persona details (to be created)
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---
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## Next Steps
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This Trigger Map provides strategic foundation for all design work:
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