refactor(skills): convert market-research to native skill directory

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

src/bmm/agents/analyst.agent.yaml

@@ -23,7 +23,7 @@ agent:
       description: "[BP] Brainstorm Project: Expert Guided Facilitation through a single or multiple techniques with a final report"
 
     - trigger: MR or fuzzy match on market-research
-      exec: "{project-root}/_bmad/bmm/workflows/1-analysis/research/workflow-market-research.md"
+      exec: "skill:bmad-market-research"
       description: "[MR] Market Research: Market analysis, competitive landscape, customer needs and trends"
 
     - trigger: DR or fuzzy match on domain-research

src/bmm/module-help.csv

@@ -11,7 +11,7 @@ bmm,anytime,Mermaid Generate,MG,,_bmad/bmm/agents/tech-writer/tech-writer.agent.
 bmm,anytime,Validate Document,VD,,_bmad/bmm/agents/tech-writer/tech-writer.agent.yaml,,false,tech-writer,,"Review the specified document against documentation standards and best practices. Returns specific actionable improvement suggestions organized by priority.",planning_artifacts,"validation report",
 bmm,anytime,Explain Concept,EC,,_bmad/bmm/agents/tech-writer/tech-writer.agent.yaml,,false,tech-writer,,"Create clear technical explanations with examples and diagrams for complex concepts. Breaks down into digestible sections using task-oriented approach.",project_knowledge,"explanation",
 bmm,1-analysis,Brainstorm Project,BP,10,skill:bmad-brainstorming,bmad-brainstorming,false,analyst,data=_bmad/bmm/data/project-context-template.md,"Expert Guided Facilitation through a single or multiple techniques",planning_artifacts,"brainstorming session",
-bmm,1-analysis,Market Research,MR,20,_bmad/bmm/workflows/1-analysis/research/workflow-market-research.md,bmad-bmm-market-research,false,analyst,Create Mode,"Market analysis competitive landscape customer needs and trends","planning_artifacts|project-knowledge","research documents",
+bmm,1-analysis,Market Research,MR,20,skill:bmad-market-research,bmad-bmm-market-research,false,analyst,Create Mode,"Market analysis competitive landscape customer needs and trends","planning_artifacts|project-knowledge","research documents",
 bmm,1-analysis,Domain Research,DR,21,skill:bmad-domain-research,bmad-bmm-domain-research,false,analyst,Create Mode,"Industry domain deep dive subject matter expertise and terminology","planning_artifacts|project_knowledge","research documents",
 bmm,1-analysis,Technical Research,TR,22,skill:bmad-technical-research,bmad-bmm-technical-research,false,analyst,Create Mode,"Technical feasibility architecture options and implementation approaches","planning_artifacts|project_knowledge","research documents",
 bmm,1-analysis,Create Brief,CB,30,skill:bmad-create-product-brief,bmad-bmm-create-product-brief,false,analyst,Create Mode,"A guided experience to nail down your product idea",planning_artifacts,"product brief",

src/bmm/workflows/1-analysis/research/bmad-market-research/SKILL.md

@@ -0,0 +1,6 @@
+---
+name: bmad-market-research
+description: 'Conduct market research on competition and customers. Use when the user says "create a market research report about [business idea]".'
+---
+
+Follow the instructions in [workflow.md](workflow.md).

src/bmm/workflows/1-analysis/research/bmad-market-research/bmad-skill-manifest.yaml

@@ -0,0 +1 @@
+type: skill

src/bmm/workflows/1-analysis/research/bmad-market-research/market-steps/step-01-init.md

@@ -0,0 +1,182 @@
+# Market Research Step 1: Market Research Initialization
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate research content in init step
+- ✅ ALWAYS confirm understanding of user's research goals
+- 📋 YOU ARE A MARKET RESEARCH FACILITATOR, not content generator
+- 💬 FOCUS on clarifying scope and approach
+- 🔍 NO WEB RESEARCH in init - that's for later steps
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete research
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Confirm research understanding before proceeding
+- ⚠️ Present [C] continue option after scope clarification
+- 💾 Write initial scope document immediately
+- 📖 Update frontmatter `stepsCompleted: [1]` before loading next step
+- 🚫 FORBIDDEN to load next step until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from main workflow discovery are available
+- Research type = "market" is already set
+- **Research topic = "{{research_topic}}"** - discovered from initial discussion
+- **Research goals = "{{research_goals}}"** - captured from initial discussion
+- Focus on market research scope clarification
+- Web search capabilities are enabled for later steps
+
+## YOUR TASK:
+
+Initialize market research by confirming understanding of {{research_topic}} and establishing clear research scope.
+
+## MARKET RESEARCH INITIALIZATION:
+
+### 1. Confirm Research Understanding
+
+**INITIALIZE - DO NOT RESEARCH YET**
+
+Start with research confirmation:
+"I understand you want to conduct **market research** for **{{research_topic}}** with these goals: {{research_goals}}
+
+**My Understanding of Your Research Needs:**
+
+- **Research Topic**: {{research_topic}}
+- **Research Goals**: {{research_goals}}
+- **Research Type**: Market Research
+- **Approach**: Comprehensive market analysis with source verification
+
+**Market Research Areas We'll Cover:**
+
+- Market size, growth dynamics, and trends
+- Customer insights and behavior analysis
+- Competitive landscape and positioning
+- Strategic recommendations and implementation guidance
+
+**Does this accurately capture what you're looking for?**"
+
+### 2. Refine Research Scope
+
+Gather any clarifications needed:
+
+#### Scope Clarification Questions:
+
+- "Are there specific customer segments or aspects of {{research_topic}} we should prioritize?"
+- "Should we focus on specific geographic regions or global market?"
+- "Is this for market entry, expansion, product development, or other business purpose?"
+- "Any competitors or market segments you specifically want us to analyze?"
+
+### 3. Document Initial Scope
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Write initial research scope to document:
+
+```markdown
+# Market Research: {{research_topic}}
+
+## Research Initialization
+
+### Research Understanding Confirmed
+
+**Topic**: {{research_topic}}
+**Goals**: {{research_goals}}
+**Research Type**: Market Research
+**Date**: {{date}}
+
+### Research Scope
+
+**Market Analysis Focus Areas:**
+
+- Market size, growth projections, and dynamics
+- Customer segments, behavior patterns, and insights
+- Competitive landscape and positioning analysis
+- Strategic recommendations and implementation guidance
+
+**Research Methodology:**
+
+- Current web data with source verification
+- Multiple independent sources for critical claims
+- Confidence level assessment for uncertain data
+- Comprehensive coverage with no critical gaps
+
+### Next Steps
+
+**Research Workflow:**
+
+1. ✅ Initialization and scope setting (current step)
+2. Customer Insights and Behavior Analysis
+3. Competitive Landscape Analysis
+4. Strategic Synthesis and Recommendations
+
+**Research Status**: Scope confirmed, ready to proceed with detailed market analysis
+```
+
+### 4. Present Confirmation and Continue Option
+
+Show initial scope document and present continue option:
+"I've documented our understanding and initial scope for **{{research_topic}}** market research.
+
+**What I've established:**
+
+- Research topic and goals confirmed
+- Market analysis focus areas defined
+- Research methodology verification
+- Clear workflow progression
+
+**Document Status:** Initial scope written to research file for your review
+
+**Ready to begin detailed market research?**
+[C] Continue - Confirm scope and proceed to customer insights analysis
+[Modify] Suggest changes to research scope before proceeding
+
+### 5. Handle User Response
+
+#### If 'C' (Continue):
+
+- Update frontmatter: `stepsCompleted: [1]`
+- Add confirmation note to document: "Scope confirmed by user on {{date}}"
+- Load: `./step-02-customer-behavior.md`
+
+#### If 'Modify':
+
+- Gather user changes to scope
+- Update document with modifications
+- Re-present updated scope for confirmation
+
+## SUCCESS METRICS:
+
+✅ Research topic and goals accurately understood
+✅ Market research scope clearly defined
+✅ Initial scope document written immediately
+✅ User opportunity to review and modify scope
+✅ [C] continue option presented and handled correctly
+✅ Document properly updated with scope confirmation
+
+## FAILURE MODES:
+
+❌ Not confirming understanding of research topic and goals
+❌ Generating research content instead of just scope clarification
+❌ Not writing initial scope document to file
+❌ Not providing opportunity for user to modify scope
+❌ Proceeding to next step without user confirmation
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor research decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## INITIALIZATION PRINCIPLES:
+
+This step ensures:
+
+- Clear mutual understanding of research objectives
+- Well-defined research scope and approach
+- Immediate documentation for user review
+- User control over research direction before detailed work begins
+
+## NEXT STEP:
+
+After user confirmation and scope finalization, load `./step-02-customer-behavior.md` to begin detailed market research with customer insights analysis.
+
+Remember: Init steps confirm understanding and scope, not generate research content!

src/bmm/workflows/1-analysis/research/bmad-market-research/market-steps/step-02-customer-behavior.md

@@ -0,0 +1,237 @@
+# Market Research Step 2: Customer Behavior and Segments
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A CUSTOMER BEHAVIOR ANALYST, not content generator
+- 💬 FOCUS on customer behavior patterns and demographic analysis
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete research
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] continue option after customer behavior content generation
+- 📝 WRITE CUSTOMER BEHAVIOR ANALYSIS TO DOCUMENT IMMEDIATELY
+- 💾 ONLY proceed when user chooses C (Continue)
+- 📖 Update frontmatter `stepsCompleted: [1, 2]` before loading next step
+- 🚫 FORBIDDEN to load next step until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from step-01 are available
+- Focus on customer behavior patterns and demographic analysis
+- Web search capabilities with source verification are enabled
+- Previous step confirmed research scope and goals
+- **Research topic = "{{research_topic}}"** - established from initial discussion
+- **Research goals = "{{research_goals}}"** - established from initial discussion
+
+## YOUR TASK:
+
+Conduct customer behavior and segment analysis with emphasis on patterns and demographics.
+
+## CUSTOMER BEHAVIOR ANALYSIS SEQUENCE:
+
+### 1. Begin Customer Behavior Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer behavior areas simultaneously and thoroughly.
+
+Start with customer behavior research approach:
+"Now I'll conduct **customer behavior analysis** for **{{research_topic}}** to understand customer patterns.
+
+**Customer Behavior Focus:**
+
+- Customer behavior patterns and preferences
+- Demographic profiles and segmentation
+- Psychographic characteristics and values
+- Behavior drivers and influences
+- Customer interaction patterns and engagement
+
+**Let me search for current customer behavior insights.**"
+
+### 2. Parallel Customer Behavior Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "{{research_topic}} customer behavior patterns"
+Search the web: "{{research_topic}} customer demographics"
+Search the web: "{{research_topic}} psychographic profiles"
+Search the web: "{{research_topic}} customer behavior drivers"
+
+**Analysis approach:**
+
+- Look for customer behavior studies and research reports
+- Search for demographic segmentation and analysis
+- Research psychographic profiling and value systems
+- Analyze behavior drivers and influencing factors
+- Study customer interaction and engagement patterns
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate customer behavior findings:
+
+**Research Coverage:**
+
+- Customer behavior patterns and preferences
+- Demographic profiles and segmentation
+- Psychographic characteristics and values
+- Behavior drivers and influences
+- Customer interaction patterns and engagement
+
+**Cross-Behavior Analysis:**
+[Identify patterns connecting demographics, psychographics, and behaviors]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Customer Behavior Content
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Prepare customer behavior analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Customer Behavior and Segments
+
+### Customer Behavior Patterns
+
+[Customer behavior patterns analysis with source citations]
+_Behavior Drivers: [Key motivations and patterns from web search]_
+_Interaction Preferences: [Customer engagement and interaction patterns]_
+_Decision Habits: [How customers typically make decisions]_
+_Source: [URL]_
+
+### Demographic Segmentation
+
+[Demographic analysis with source citations]
+_Age Demographics: [Age groups and preferences]_
+_Income Levels: [Income segments and purchasing behavior]_
+_Geographic Distribution: [Regional/city differences]_
+_Education Levels: [Education impact on behavior]_
+_Source: [URL]_
+
+### Psychographic Profiles
+
+[Psychographic analysis with source citations]
+_Values and Beliefs: [Core values driving customer behavior]_
+_Lifestyle Preferences: [Lifestyle choices and behaviors]_
+_Attitudes and Opinions: [Customer attitudes toward products/services]_
+_Personality Traits: [Personality influences on behavior]_
+_Source: [URL]_
+
+### Customer Segment Profiles
+
+[Detailed customer segment profiles with source citations]
+_Segment 1: [Detailed profile including demographics, psychographics, behavior]_
+_Segment 2: [Detailed profile including demographics, psychographics, behavior]_
+_Segment 3: [Detailed profile including demographics, psychographics, behavior]_
+_Source: [URL]_
+
+### Behavior Drivers and Influences
+
+[Behavior drivers analysis with source citations]
+_Emotional Drivers: [Emotional factors influencing behavior]_
+_Rational Drivers: [Logical decision factors]_
+_Social Influences: [Social and peer influences]_
+_Economic Influences: [Economic factors affecting behavior]_
+_Source: [URL]_
+
+### Customer Interaction Patterns
+
+[Customer interaction analysis with source citations]
+_Research and Discovery: [How customers find and research options]_
+_Purchase Decision Process: [Steps in purchase decision making]_
+_Post-Purchase Behavior: [After-purchase engagement patterns]_
+_Loyalty and Retention: [Factors driving customer loyalty]_
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+**Show analysis and present continue option:**
+
+"I've completed **customer behavior analysis** for {{research_topic}}, focusing on customer patterns.
+
+**Key Customer Behavior Findings:**
+
+- Customer behavior patterns clearly identified with drivers
+- Demographic segmentation thoroughly analyzed
+- Psychographic profiles mapped and documented
+- Customer interaction patterns captured
+- Multiple sources verified for critical insights
+
+**Ready to proceed to customer pain points?**
+[C] Continue - Save this to document and proceed to pain points analysis
+
+### 6. Handle Continue Selection
+
+#### If 'C' (Continue):
+
+- **CONTENT ALREADY WRITTEN TO DOCUMENT**
+- Update frontmatter: `stepsCompleted: [1, 2]`
+- Load: `./step-03-customer-pain-points.md`
+
+## APPEND TO DOCUMENT:
+
+Content is already written to document when generated in step 4. No additional append needed.
+
+## SUCCESS METRICS:
+
+✅ Customer behavior patterns identified with current citations
+✅ Demographic segmentation thoroughly analyzed
+✅ Psychographic profiles clearly documented
+✅ Customer interaction patterns captured
+✅ Multiple sources verified for critical insights
+✅ Content written immediately to document
+✅ [C] continue option presented and handled correctly
+✅ Proper routing to next step (customer pain points)
+✅ Research goals alignment maintained
+
+## FAILURE MODES:
+
+❌ Relying solely on training data without web verification for current facts
+
+❌ Missing critical customer behavior patterns
+❌ Incomplete demographic segmentation analysis
+❌ Missing psychographic profile documentation
+❌ Not writing content immediately to document
+❌ Not presenting [C] continue option after content generation
+❌ Not routing to customer pain points analysis step
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor research decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## CUSTOMER BEHAVIOR RESEARCH PROTOCOLS:
+
+- Research customer behavior studies and market research
+- Use demographic data from authoritative sources
+- Research psychographic profiling and value systems
+- Analyze customer interaction and engagement patterns
+- Focus on current behavior data and trends
+- Present conflicting information when sources disagree
+- Apply confidence levels appropriately
+
+## BEHAVIOR ANALYSIS STANDARDS:
+
+- Always cite URLs for web search results
+- Use authoritative customer research sources
+- Note data currency and potential limitations
+- Present multiple perspectives when sources conflict
+- Apply confidence levels to uncertain data
+- Focus on actionable customer insights
+
+## NEXT STEP:
+
+After user selects 'C', load `./step-03-customer-pain-points.md` to analyze customer pain points, challenges, and unmet needs for {{research_topic}}.
+
+Remember: Always write research content to document immediately and emphasize current customer data with rigorous source verification!

src/bmm/workflows/1-analysis/research/bmad-market-research/market-steps/step-03-customer-pain-points.md

@@ -0,0 +1,249 @@
+# Market Research Step 3: Customer Pain Points and Needs
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A CUSTOMER NEEDS ANALYST, not content generator
+- 💬 FOCUS on customer pain points, challenges, and unmet needs
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] continue option after pain points content generation
+- 📝 WRITE CUSTOMER PAIN POINTS ANALYSIS TO DOCUMENT IMMEDIATELY
+- 💾 ONLY proceed when user chooses C (Continue)
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
+- 🚫 FORBIDDEN to load next step until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from previous steps are available
+- Customer behavior analysis completed in previous step
+- Focus on customer pain points, challenges, and unmet needs
+- Web search capabilities with source verification are enabled
+- **Research topic = "{{research_topic}}"** - established from initial discussion
+- **Research goals = "{{research_goals}}"** - established from initial discussion
+
+## YOUR TASK:
+
+Conduct customer pain points and needs analysis with emphasis on challenges and frustrations.
+
+## CUSTOMER PAIN POINTS ANALYSIS SEQUENCE:
+
+### 1. Begin Customer Pain Points Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer pain point areas simultaneously and thoroughly.
+
+Start with customer pain points research approach:
+"Now I'll conduct **customer pain points analysis** for **{{research_topic}}** to understand customer challenges.
+
+**Customer Pain Points Focus:**
+
+- Customer challenges and frustrations
+- Unmet needs and unaddressed problems
+- Barriers to adoption or usage
+- Service and support pain points
+- Customer satisfaction gaps
+
+**Let me search for current customer pain points insights.**"
+
+### 2. Parallel Pain Points Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "{{research_topic}} customer pain points challenges"
+Search the web: "{{research_topic}} customer frustrations"
+Search the web: "{{research_topic}} unmet customer needs"
+Search the web: "{{research_topic}} customer barriers to adoption"
+
+**Analysis approach:**
+
+- Look for customer satisfaction surveys and reports
+- Search for customer complaints and reviews
+- Research customer support and service issues
+- Analyze barriers to customer adoption
+- Study unmet needs and market gaps
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate customer pain points findings:
+
+**Research Coverage:**
+
+- Customer challenges and frustrations
+- Unmet needs and unaddressed problems
+- Barriers to adoption or usage
+- Service and support pain points
+
+**Cross-Pain Points Analysis:**
+[Identify patterns connecting different types of pain points]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Customer Pain Points Content
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Prepare customer pain points analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Customer Pain Points and Needs
+
+### Customer Challenges and Frustrations
+
+[Customer challenges analysis with source citations]
+_Primary Frustrations: [Major customer frustrations identified]_
+_Usage Barriers: [Barriers preventing effective usage]_
+_Service Pain Points: [Customer service and support issues]_
+_Frequency Analysis: [How often these challenges occur]_
+_Source: [URL]_
+
+### Unmet Customer Needs
+
+[Unmet needs analysis with source citations]
+_Critical Unmet Needs: [Most important unaddressed needs]_
+_Solution Gaps: [Opportunities to address unmet needs]_
+_Market Gaps: [Market opportunities from unmet needs]_
+_Priority Analysis: [Which needs are most critical]_
+_Source: [URL]_
+
+### Barriers to Adoption
+
+[Adoption barriers analysis with source citations]
+_Price Barriers: [Cost-related barriers to adoption]_
+_Technical Barriers: [Complexity or technical barriers]_
+_Trust Barriers: [Trust and credibility issues]_
+_Convenience Barriers: [Ease of use or accessibility issues]_
+_Source: [URL]_
+
+### Service and Support Pain Points
+
+[Service pain points analysis with source citations]
+_Customer Service Issues: [Common customer service problems]_
+_Support Gaps: [Areas where customer support is lacking]_
+_Communication Issues: [Communication breakdowns and frustrations]_
+_Response Time Issues: [Slow response and resolution problems]_
+_Source: [URL]_
+
+### Customer Satisfaction Gaps
+
+[Satisfaction gap analysis with source citations]
+_Expectation Gaps: [Differences between expectations and reality]_
+_Quality Gaps: [Areas where quality expectations aren't met]_
+_Value Perception Gaps: [Perceived value vs actual value]_
+_Trust and Credibility Gaps: [Trust issues affecting satisfaction]_
+_Source: [URL]_
+
+### Emotional Impact Assessment
+
+[Emotional impact analysis with source citations]
+_Frustration Levels: [Customer frustration severity assessment]_
+_Loyalty Risks: [How pain points affect customer loyalty]_
+_Reputation Impact: [Impact on brand or product reputation]_
+_Customer Retention Risks: [Risk of customer loss from pain points]_
+_Source: [URL]_
+
+### Pain Point Prioritization
+
+[Pain point prioritization with source citations]
+_High Priority Pain Points: [Most critical pain points to address]_
+_Medium Priority Pain Points: [Important but less critical pain points]_
+_Low Priority Pain Points: [Minor pain points with lower impact]_
+_Opportunity Mapping: [Pain points with highest solution opportunity]_
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+**Show analysis and present continue option:**
+
+"I've completed **customer pain points analysis** for {{research_topic}}, focusing on customer challenges.
+
+**Key Pain Points Findings:**
+
+- Customer challenges and frustrations thoroughly documented
+- Unmet needs and solution gaps clearly identified
+- Adoption barriers and service pain points analyzed
+- Customer satisfaction gaps assessed
+- Pain points prioritized by impact and opportunity
+
+**Ready to proceed to customer decision processes?**
+[C] Continue - Save this to document and proceed to decision processes analysis
+
+### 6. Handle Continue Selection
+
+#### If 'C' (Continue):
+
+- **CONTENT ALREADY WRITTEN TO DOCUMENT**
+- Update frontmatter: `stepsCompleted: [1, 2, 3]`
+- Load: `./step-04-customer-decisions.md`
+
+## APPEND TO DOCUMENT:
+
+Content is already written to document when generated in step 4. No additional append needed.
+
+## SUCCESS METRICS:
+
+✅ Customer challenges and frustrations clearly documented
+✅ Unmet needs and solution gaps identified
+✅ Adoption barriers and service pain points analyzed
+✅ Customer satisfaction gaps assessed
+✅ Pain points prioritized by impact and opportunity
+✅ Content written immediately to document
+✅ [C] continue option presented and handled correctly
+✅ Proper routing to next step (customer decisions)
+✅ Research goals alignment maintained
+
+## FAILURE MODES:
+
+❌ Relying solely on training data without web verification for current facts
+
+❌ Missing critical customer challenges or frustrations
+❌ Not identifying unmet needs or solution gaps
+❌ Incomplete adoption barriers analysis
+❌ Not writing content immediately to document
+❌ Not presenting [C] continue option after content generation
+❌ Not routing to customer decisions analysis step
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## CUSTOMER PAIN POINTS RESEARCH PROTOCOLS:
+
+- Research customer satisfaction surveys and reviews
+- Use customer feedback and complaint data
+- Analyze customer support and service issues
+- Study barriers to customer adoption
+- Focus on current pain point data
+- Present conflicting information when sources disagree
+- Apply confidence levels appropriately
+
+## PAIN POINTS ANALYSIS STANDARDS:
+
+- Always cite URLs for web search results
+- Use authoritative customer research sources
+- Note data currency and potential limitations
+- Present multiple perspectives when sources conflict
+- Apply confidence levels to uncertain data
+- Focus on actionable pain point insights
+
+## NEXT STEP:
+
+After user selects 'C', load `./step-04-customer-decisions.md` to analyze customer decision processes, journey mapping, and decision factors for {{research_topic}}.
+
+Remember: Always write research content to document immediately and emphasize current customer pain points data with rigorous source verification!

src/bmm/workflows/1-analysis/research/bmad-market-research/market-steps/step-04-customer-decisions.md

@@ -0,0 +1,259 @@
+# Market Research Step 4: Customer Decisions and Journey
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A CUSTOMER DECISION ANALYST, not content generator
+- 💬 FOCUS on customer decision processes and journey mapping
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] continue option after decision processes content generation
+- 📝 WRITE CUSTOMER DECISIONS ANALYSIS TO DOCUMENT IMMEDIATELY
+- 💾 ONLY proceed when user chooses C (Continue)
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4]` before loading next step
+- 🚫 FORBIDDEN to load next step until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from previous steps are available
+- Customer behavior and pain points analysis completed in previous steps
+- Focus on customer decision processes and journey mapping
+- Web search capabilities with source verification are enabled
+- **Research topic = "{{research_topic}}"** - established from initial discussion
+- **Research goals = "{{research_goals}}"** - established from initial discussion
+
+## YOUR TASK:
+
+Conduct customer decision processes and journey analysis with emphasis on decision factors and journey mapping.
+
+## CUSTOMER DECISIONS ANALYSIS SEQUENCE:
+
+### 1. Begin Customer Decisions Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer decision areas simultaneously and thoroughly.
+
+Start with customer decisions research approach:
+"Now I'll conduct **customer decision processes analysis** for **{{research_topic}}** to understand customer decision-making.
+
+**Customer Decisions Focus:**
+
+- Customer decision-making processes
+- Decision factors and criteria
+- Customer journey mapping
+- Purchase decision influencers
+- Information gathering patterns
+
+**Let me search for current customer decision insights.**"
+
+### 2. Parallel Decisions Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "{{research_topic}} customer decision process"
+Search the web: "{{research_topic}} buying criteria factors"
+Search the web: "{{research_topic}} customer journey mapping"
+Search the web: "{{research_topic}} decision influencing factors"
+
+**Analysis approach:**
+
+- Look for customer decision research studies
+- Search for buying criteria and factor analysis
+- Research customer journey mapping methodologies
+- Analyze decision influence factors and channels
+- Study information gathering and evaluation patterns
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate customer decision findings:
+
+**Research Coverage:**
+
+- Customer decision-making processes
+- Decision factors and criteria
+- Customer journey mapping
+- Decision influence factors
+
+**Cross-Decisions Analysis:**
+[Identify patterns connecting decision factors and journey stages]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Customer Decisions Content
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Prepare customer decisions analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Customer Decision Processes and Journey
+
+### Customer Decision-Making Processes
+
+[Decision processes analysis with source citations]
+_Decision Stages: [Key stages in customer decision making]_
+_Decision Timelines: [Timeframes for different decisions]_
+_Complexity Levels: [Decision complexity assessment]_
+_Evaluation Methods: [How customers evaluate options]_
+_Source: [URL]_
+
+### Decision Factors and Criteria
+
+[Decision factors analysis with source citations]
+_Primary Decision Factors: [Most important factors in decisions]_
+_Secondary Decision Factors: [Supporting factors influencing decisions]_
+_Weighing Analysis: [How different factors are weighed]_
+_Evoluton Patterns: [How factors change over time]_
+_Source: [URL]_
+
+### Customer Journey Mapping
+
+[Journey mapping analysis with source citations]
+_Awareness Stage: [How customers become aware of {{research_topic}}]_
+_Consideration Stage: [Evaluation and comparison process]_
+_Decision Stage: [Final decision-making process]_
+_Purchase Stage: [Purchase execution and completion]_
+_Post-Purchase Stage: [Post-decision evaluation and behavior]_
+_Source: [URL]_
+
+### Touchpoint Analysis
+
+[Touchpoint analysis with source citations]
+_Digital Touchpoints: [Online and digital interaction points]_
+_Offline Touchpoints: [Physical and in-person interaction points]_
+_Information Sources: [Where customers get information]_
+_Influence Channels: [What influences customer decisions]_
+_Source: [URL]_
+
+### Information Gathering Patterns
+
+[Information patterns analysis with source citations]
+_Research Methods: [How customers research options]_
+_Information Sources Trusted: [Most trusted information sources]_
+_Research Duration: [Time spent gathering information]_
+_Evaluation Criteria: [How customers evaluate information]_
+_Source: [URL]_
+
+### Decision Influencers
+
+[Decision influencer analysis with source citations]
+_Peer Influence: [How friends and family influence decisions]_
+_Expert Influence: [How expert opinions affect decisions]_
+_Media Influence: [How media and marketing affect decisions]_
+_Social Proof Influence: [How reviews and testimonials affect decisions]_
+_Source: [URL]_
+
+### Purchase Decision Factors
+
+[Purchase decision factors analysis with source citations]
+_Immediate Purchase Drivers: [Factors triggering immediate purchase]_
+_Delayed Purchase Drivers: [Factors causing purchase delays]_
+_Brand Loyalty Factors: [Factors driving repeat purchases]_
+_Price Sensitivity: [How price affects purchase decisions]_
+_Source: [URL]_
+
+### Customer Decision Optimizations
+
+[Decision optimization analysis with source citations]
+_Friction Reduction: [Ways to make decisions easier]_
+_Trust Building: [Building customer trust in decisions]_
+_Conversion Optimization: [Optimizing decision-to-purchase rates]_
+_Loyalty Building: [Building long-term customer relationships]_
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+**Show analysis and present continue option:**
+
+"I've completed **customer decision processes analysis** for {{research_topic}}, focusing on customer decision-making.
+
+**Key Decision Findings:**
+
+- Customer decision-making processes clearly mapped
+- Decision factors and criteria thoroughly analyzed
+- Customer journey mapping completed across all stages
+- Decision influencers and touchpoints identified
+- Information gathering patterns documented
+
+**Ready to proceed to competitive analysis?**
+[C] Continue - Save this to document and proceed to competitive analysis
+
+### 6. Handle Continue Selection
+
+#### If 'C' (Continue):
+
+- **CONTENT ALREADY WRITTEN TO DOCUMENT**
+- Update frontmatter: `stepsCompleted: [1, 2, 3, 4]`
+- Load: `./step-05-competitive-analysis.md`
+
+## APPEND TO DOCUMENT:
+
+Content is already written to document when generated in step 4. No additional append needed.
+
+## SUCCESS METRICS:
+
+✅ Customer decision-making processes clearly mapped
+✅ Decision factors and criteria thoroughly analyzed
+✅ Customer journey mapping completed across all stages
+✅ Decision influencers and touchpoints identified
+✅ Information gathering patterns documented
+✅ Content written immediately to document
+✅ [C] continue option presented and handled correctly
+✅ Proper routing to next step (competitive analysis)
+✅ Research goals alignment maintained
+
+## FAILURE MODES:
+
+❌ Relying solely on training data without web verification for current facts
+
+❌ Missing critical decision-making process stages
+❌ Not identifying key decision factors
+❌ Incomplete customer journey mapping
+❌ Not writing content immediately to document
+❌ Not presenting [C] continue option after content generation
+❌ Not routing to competitive analysis step
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## CUSTOMER DECISIONS RESEARCH PROTOCOLS:
+
+- Research customer decision studies and psychology
+- Use customer journey mapping methodologies
+- Analyze buying criteria and decision factors
+- Study decision influence and touchpoint analysis
+- Focus on current decision data
+- Present conflicting information when sources disagree
+- Apply confidence levels appropriately
+
+## DECISION ANALYSIS STANDARDS:
+
+- Always cite URLs for web search results
+- Use authoritative customer decision research sources
+- Note data currency and potential limitations
+- Present multiple perspectives when sources conflict
+- Apply confidence levels to uncertain data
+- Focus on actionable decision insights
+
+## NEXT STEP:
+
+After user selects 'C', load `./step-05-competitive-analysis.md` to analyze competitive landscape, market positioning, and competitive strategies for {{research_topic}}.
+
+Remember: Always write research content to document immediately and emphasize current customer decision data with rigorous source verification!

src/bmm/workflows/1-analysis/research/bmad-market-research/market-steps/step-05-competitive-analysis.md

@@ -0,0 +1,177 @@
+# Market Research Step 5: Competitive Analysis
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A COMPETITIVE ANALYST, not content generator
+- 💬 FOCUS on competitive landscape and market positioning
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] complete option after competitive analysis content generation
+- 💾 ONLY save when user chooses C (Complete)
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4, 5]` before completing workflow
+- 🚫 FORBIDDEN to complete workflow until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from previous steps are available
+- Focus on competitive landscape and market positioning analysis
+- Web search capabilities with source verification are enabled
+- May need to search for specific competitor information
+
+## YOUR TASK:
+
+Conduct comprehensive competitive analysis with emphasis on market positioning.
+
+## COMPETITIVE ANALYSIS SEQUENCE:
+
+### 1. Begin Competitive Analysis
+
+Start with competitive research approach:
+"Now I'll conduct **competitive analysis** to understand the competitive landscape.
+
+**Competitive Analysis Focus:**
+
+- Key players and market share
+- Competitive positioning strategies
+- Strengths and weaknesses analysis
+- Market differentiation opportunities
+- Competitive threats and challenges
+
+**Let me search for current competitive information.**"
+
+### 2. Generate Competitive Analysis Content
+
+Prepare competitive analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Competitive Landscape
+
+### Key Market Players
+
+[Key players analysis with market share data]
+_Source: [URL]_
+
+### Market Share Analysis
+
+[Market share analysis with source citations]
+_Source: [URL]_
+
+### Competitive Positioning
+
+[Positioning analysis with source citations]
+_Source: [URL]_
+
+### Strengths and Weaknesses
+
+[SWOT analysis with source citations]
+_Source: [URL]_
+
+### Market Differentiation
+
+[Differentiation analysis with source citations]
+_Source: [URL]_
+
+### Competitive Threats
+
+[Threats analysis with source citations]
+_Source: [URL]_
+
+### Opportunities
+
+[Competitive opportunities analysis with source citations]
+_Source: [URL]_
+```
+
+### 3. Present Analysis and Complete Option
+
+Show the generated competitive analysis and present complete option:
+"I've completed the **competitive analysis** for the competitive landscape.
+
+**Key Competitive Findings:**
+
+- Key market players and market share identified
+- Competitive positioning strategies mapped
+- Strengths and weaknesses thoroughly analyzed
+- Market differentiation opportunities identified
+- Competitive threats and challenges documented
+
+**Ready to complete the market research?**
+[C] Complete Research - Save final document and conclude
+
+### 4. Handle Complete Selection
+
+#### If 'C' (Complete Research):
+
+- Append the final content to the research document
+- Update frontmatter: `stepsCompleted: [1, 2, 3]`
+- Complete the market research workflow
+
+## APPEND TO DOCUMENT:
+
+When user selects 'C', append the content directly to the research document using the structure from step 2.
+
+## SUCCESS METRICS:
+
+✅ Key market players identified
+✅ Market share analysis completed with source verification
+✅ Competitive positioning strategies clearly mapped
+✅ Strengths and weaknesses thoroughly analyzed
+✅ Market differentiation opportunities identified
+✅ [C] complete option presented and handled correctly
+✅ Content properly appended to document when C selected
+✅ Market research workflow completed successfully
+
+## FAILURE MODES:
+
+❌ Relying solely on training data without web verification for current facts
+
+❌ Missing key market players or market share data
+❌ Incomplete competitive positioning analysis
+❌ Not identifying market differentiation opportunities
+❌ Not presenting completion option for research workflow
+❌ Appending content without user selecting 'C'
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## COMPETITIVE RESEARCH PROTOCOLS:
+
+- Search for industry reports and competitive intelligence
+- Use competitor company websites and annual reports
+- Research market research firm competitive analyses
+- Note competitive advantages and disadvantages
+- Search for recent market developments and disruptions
+
+## MARKET RESEARCH COMPLETION:
+
+When 'C' is selected:
+
+- All market research steps completed
+- Comprehensive market research document generated
+- All sections appended with source citations
+- Market research workflow status updated
+- Final recommendations provided to user
+
+## NEXT STEPS:
+
+Market research workflow complete. User may:
+
+- Use market research to inform product development strategies
+- Conduct additional competitive research on specific companies
+- Combine market research with other research types for comprehensive insights
+
+Congratulations on completing comprehensive market research! 🎉

src/bmm/workflows/1-analysis/research/bmad-market-research/market-steps/step-06-research-completion.md

@@ -0,0 +1,476 @@
+# Market Research Step 6: Research Completion
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A MARKET RESEARCH STRATEGIST, not content generator
+- 💬 FOCUS on strategic recommendations and actionable insights
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] complete option after completion content generation
+- 💾 ONLY save when user chooses C (Complete)
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4, 5, 6]` before completing workflow
+- 🚫 FORBIDDEN to complete workflow until C is selected
+- 📚 GENERATE COMPLETE DOCUMENT STRUCTURE with intro, TOC, and summary
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from previous steps are available
+- **Research topic = "{{research_topic}}"** - comprehensive market analysis
+- **Research goals = "{{research_goals}}"** - achieved through exhaustive market research
+- All market research sections have been completed (customer behavior, pain points, decisions, competitive analysis)
+- Web search capabilities with source verification are enabled
+- This is the final synthesis step producing the complete market research document
+
+## YOUR TASK:
+
+Produce a comprehensive, authoritative market research document on **{{research_topic}}** with compelling narrative introduction, detailed TOC, and executive summary based on exhaustive market research.
+
+## MARKET RESEARCH COMPLETION SEQUENCE:
+
+### 1. Begin Strategic Synthesis
+
+Start with strategic synthesis approach:
+"Now I'll complete our market research with **strategic synthesis and recommendations** .
+
+**Strategic Synthesis Focus:**
+
+- Integrated insights from market, customer, and competitive analysis
+- Strategic recommendations based on research findings
+- Market entry or expansion strategies
+- Risk assessment and mitigation approaches
+- Actionable next steps and implementation guidance
+
+**Let me search for current strategic insights and best practices.**"
+
+### 2. Web Search for Market Entry Strategies
+
+Search for current market strategies:
+Search the web: "market entry strategies best practices"
+
+**Strategy focus:**
+
+- Market entry timing and approaches
+- Go-to-market strategies and frameworks
+- Market positioning and differentiation tactics
+- Customer acquisition and growth strategies
+
+### 3. Web Search for Risk Assessment
+
+Search for current risk approaches:
+Search the web: "market research risk assessment frameworks"
+
+**Risk focus:**
+
+- Market risks and uncertainty management
+- Competitive threats and mitigation strategies
+- Regulatory and compliance risks
+- Economic and market volatility considerations
+
+### 4. Generate Complete Market Research Document
+
+Prepare comprehensive market research document with full structure:
+
+#### Complete Document Structure:
+
+```markdown
+# [Compelling Title]: Comprehensive {{research_topic}} Market Research
+
+## Executive Summary
+
+[Brief compelling overview of key market findings and strategic implications]
+
+## Table of Contents
+
+- Market Research Introduction and Methodology
+- {{research_topic}} Market Analysis and Dynamics
+- Customer Insights and Behavior Analysis
+- Competitive Landscape and Positioning
+- Strategic Market Recommendations
+- Market Entry and Growth Strategies
+- Risk Assessment and Mitigation
+- Implementation Roadmap and Success Metrics
+- Future Market Outlook and Opportunities
+- Market Research Methodology and Source Documentation
+- Market Research Appendices and Additional Resources
+
+## 1. Market Research Introduction and Methodology
+
+### Market Research Significance
+
+**Compelling market narrative about why {{research_topic}} research is critical now**
+_Market Importance: [Strategic market significance with up-to-date context]_
+_Business Impact: [Business implications of market research]_
+_Source: [URL]_
+
+### Market Research Methodology
+
+[Comprehensive description of market research approach including:]
+
+- **Market Scope**: [Comprehensive market coverage areas]
+- **Data Sources**: [Authoritative market sources and verification approach]
+- **Analysis Framework**: [Structured market analysis methodology]
+- **Time Period**: [current focus and market evolution context]
+- **Geographic Coverage**: [Regional/global market scope]
+
+### Market Research Goals and Objectives
+
+**Original Market Goals:** {{research_goals}}
+
+**Achieved Market Objectives:**
+
+- [Market Goal 1 achievement with supporting evidence]
+- [Market Goal 2 achievement with supporting evidence]
+- [Additional market insights discovered during research]
+
+## 2. {{research_topic}} Market Analysis and Dynamics
+
+### Market Size and Growth Projections
+
+_[Comprehensive market analysis]_
+_Market Size: [Current market valuation and size]_
+_Growth Rate: [CAGR and market growth projections]_
+_Market Drivers: [Key factors driving market growth]_
+_Market Segments: [Detailed market segmentation analysis]_
+_Source: [URL]_
+
+### Market Trends and Dynamics
+
+[Current market trends analysis]
+_Emerging Trends: [Key market trends and their implications]_
+_Market Dynamics: [Forces shaping market evolution]_
+_Consumer Behavior Shifts: [Changes in customer behavior and preferences]_
+_Source: [URL]_
+
+### Pricing and Business Model Analysis
+
+[Comprehensive pricing and business model analysis]
+_Pricing Strategies: [Current pricing approaches and models]_
+_Business Model Evolution: [Emerging and successful business models]_
+_Value Proposition Analysis: [Customer value proposition assessment]_
+_Source: [URL]_
+
+## 3. Customer Insights and Behavior Analysis
+
+### Customer Behavior Patterns
+
+[Customer insights analysis with current context]
+_Behavior Patterns: [Key customer behavior trends and patterns]_
+_Customer Journey: [Complete customer journey mapping]_
+_Decision Factors: [Factors influencing customer decisions]_
+_Source: [URL]_
+
+### Customer Pain Points and Needs
+
+[Comprehensive customer pain point analysis]
+_Pain Points: [Key customer challenges and frustrations]_
+_Unmet Needs: [Unsolved customer needs and opportunities]_
+_Customer Expectations: [Current customer expectations and requirements]_
+_Source: [URL]_
+
+### Customer Segmentation and Targeting
+
+[Detailed customer segmentation analysis]
+_Customer Segments: [Detailed customer segment profiles]_
+_Target Market Analysis: [Most attractive customer segments]_
+_Segment-specific Strategies: [Tailored approaches for key segments]_
+_Source: [URL]_
+
+## 4. Competitive Landscape and Positioning
+
+### Competitive Analysis
+
+[Comprehensive competitive analysis]
+_Market Leaders: [Dominant competitors and their strategies]_
+_Emerging Competitors: [New entrants and innovative approaches]_
+_Competitive Advantages: [Key differentiators and competitive advantages]_
+_Source: [URL]_
+
+### Market Positioning Strategies
+
+[Strategic positioning analysis]
+_Positioning Opportunities: [Opportunities for market differentiation]_
+_Competitive Gaps: [Unserved market needs and opportunities]_
+_Positioning Framework: [Recommended positioning approach]_
+_Source: [URL]_
+
+## 5. Strategic Market Recommendations
+
+### Market Opportunity Assessment
+
+[Strategic market opportunities analysis]
+_High-Value Opportunities: [Most attractive market opportunities]_
+_Market Entry Timing: [Optimal timing for market entry or expansion]_
+_Growth Strategies: [Recommended approaches for market growth]_
+_Source: [URL]_
+
+### Strategic Recommendations
+
+[Comprehensive strategic recommendations]
+_Market Entry Strategy: [Recommended approach for market entry/expansion]_
+_Competitive Strategy: [Recommended competitive positioning and approach]_
+_Customer Acquisition Strategy: [Recommended customer acquisition approach]_
+_Source: [URL]_
+
+## 6. Market Entry and Growth Strategies
+
+### Go-to-Market Strategy
+
+[Comprehensive go-to-market approach]
+_Market Entry Approach: [Recommended market entry strategy and tactics]_
+_Channel Strategy: [Optimal channels for market reach and customer acquisition]_
+_Partnership Strategy: [Strategic partnership and collaboration opportunities]_
+_Source: [URL]_
+
+### Growth and Scaling Strategy
+
+[Market growth and scaling analysis]
+_Growth Phases: [Recommended phased approach to market growth]_
+_Scaling Considerations: [Key factors for successful market scaling]_
+_Expansion Opportunities: [Opportunities for geographic or segment expansion]_
+_Source: [URL]_
+
+## 7. Risk Assessment and Mitigation
+
+### Market Risk Analysis
+
+[Comprehensive market risk assessment]
+_Market Risks: [Key market-related risks and uncertainties]_
+_Competitive Risks: [Competitive threats and mitigation strategies]_
+_Regulatory Risks: [Regulatory and compliance considerations]_
+_Source: [URL]_
+
+### Mitigation Strategies
+
+[Risk mitigation and contingency planning]
+_Risk Mitigation Approaches: [Strategies for managing identified risks]_
+_Contingency Planning: [Backup plans and alternative approaches]_
+_Market Sensitivity Analysis: [Impact of market changes on strategy]_
+_Source: [URL]_
+
+## 8. Implementation Roadmap and Success Metrics
+
+### Implementation Framework
+
+[Comprehensive implementation guidance]
+_Implementation Timeline: [Recommended phased implementation approach]_
+_Required Resources: [Key resources and capabilities needed]_
+_Implementation Milestones: [Key milestones and success criteria]_
+_Source: [URL]_
+
+### Success Metrics and KPIs
+
+[Comprehensive success measurement framework]
+_Key Performance Indicators: [Critical metrics for measuring success]_
+_Monitoring and Reporting: [Approach for tracking and reporting progress]_
+_Success Criteria: [Clear criteria for determining success]_
+_Source: [URL]_
+
+## 9. Future Market Outlook and Opportunities
+
+### Future Market Trends
+
+[Forward-looking market analysis]
+_Near-term Market Evolution: [1-2 year market development expectations]_
+_Medium-term Market Trends: [3-5 year expected market developments]_
+_Long-term Market Vision: [5+ year market outlook for {{research_topic}}]_
+_Source: [URL]_
+
+### Strategic Opportunities
+
+[Market opportunity analysis and recommendations]
+_Emerging Opportunities: [New market opportunities and their potential]_
+_Innovation Opportunities: [Areas for market innovation and differentiation]_
+_Strategic Market Investments: [Recommended market investments and priorities]_
+_Source: [URL]_
+
+## 10. Market Research Methodology and Source Verification
+
+### Comprehensive Market Source Documentation
+
+[Complete documentation of all market research sources]
+_Primary Market Sources: [Key authoritative market sources used]_
+_Secondary Market Sources: [Supporting market research and analysis]_
+_Market Web Search Queries: [Complete list of market search queries used]_
+
+### Market Research Quality Assurance
+
+[Market research quality assurance and validation approach]
+_Market Source Verification: [All market claims verified with multiple sources]_
+_Market Confidence Levels: [Confidence assessments for uncertain market data]_
+_Market Research Limitations: [Market research limitations and areas for further investigation]_
+_Methodology Transparency: [Complete transparency about market research approach]_
+
+## 11. Market Research Appendices and Additional Resources
+
+### Detailed Market Data Tables
+
+[Comprehensive market data tables supporting research findings]
+_Market Size Data: [Detailed market size and growth data tables]_
+_Customer Analysis Data: [Detailed customer behavior and segmentation data]_
+_Competitive Analysis Data: [Detailed competitor comparison and positioning data]_
+
+### Market Resources and References
+
+[Valuable market resources for continued research and implementation]
+_Market Research Reports: [Authoritative market research reports and publications]_
+_Industry Associations: [Key industry organizations and market resources]_
+_Market Analysis Tools: [Tools and resources for ongoing market analysis]_
+
+---
+
+## Market Research Conclusion
+
+### Summary of Key Market Findings
+
+[Comprehensive summary of the most important market research findings]
+
+### Strategic Market Impact Assessment
+
+[Assessment of market implications for {{research_topic}}]
+
+### Next Steps Market Recommendations
+
+[Specific next steps for leveraging this market research]
+
+---
+
+**Market Research Completion Date:** {{date}}
+**Research Period:** current comprehensive market analysis
+**Document Length:** As needed for comprehensive market coverage
+**Source Verification:** All market facts cited with current sources
+**Market Confidence Level:** High - based on multiple authoritative market sources
+
+_This comprehensive market research document serves as an authoritative market reference on {{research_topic}} and provides strategic market insights for informed decision-making._
+```
+
+### 5. Present Complete Market Research Document and Final Option
+
+**Market Research Document Completion Presentation:**
+
+"I've completed the **comprehensive market research document synthesis** for **{{research_topic}}**, producing an authoritative market research document with:
+
+**Document Features:**
+
+- **Compelling Market Introduction**: Engaging opening that establishes market research significance
+- **Comprehensive Market TOC**: Complete navigation structure for market reference
+- **Exhaustive Market Research Coverage**: All market aspects of {{research_topic}} thoroughly analyzed
+- **Executive Market Summary**: Key market findings and strategic implications highlighted
+- **Strategic Market Recommendations**: Actionable market insights based on comprehensive research
+- **Complete Market Source Citations**: Every market claim verified with current sources
+
+**Market Research Completeness:**
+
+- Market analysis and dynamics fully documented
+- Customer insights and behavior analysis comprehensively covered
+- Competitive landscape and positioning detailed
+- Strategic market recommendations and implementation guidance provided
+
+**Document Standards Met:**
+
+- Exhaustive market research with no critical gaps
+- Professional market structure and compelling narrative
+- As long as needed for comprehensive market coverage
+- Multiple independent sources for all market claims
+- current market data throughout with proper citations
+
+**Ready to complete this comprehensive market research document?**
+[C] Complete Research - Save final comprehensive market research document
+
+### 6. Handle Complete Selection
+
+#### If 'C' (Complete Research):
+
+- **Replace** the template placeholder `[Research overview and methodology will be appended here]` in the `## Research Overview` section near the top of the document with a concise 2-3 paragraph overview summarizing the research scope, key findings, and a pointer to the full executive summary in the Research Synthesis section
+- Append the final content to the research document
+- Update frontmatter: `stepsCompleted: [1, 2, 3, 4]`
+- Complete the market research workflow
+
+## APPEND TO DOCUMENT:
+
+When user selects 'C', append the content directly to the research document using the structure from step 4. Also replace the `[Research overview and methodology will be appended here]` placeholder in the Research Overview section at the top of the document.
+
+## SUCCESS METRICS:
+
+✅ Compelling market introduction with research significance
+✅ Comprehensive market table of contents with complete document structure
+✅ Exhaustive market research coverage across all market aspects
+✅ Executive market summary with key findings and strategic implications
+✅ Strategic market recommendations grounded in comprehensive research
+✅ Complete market source verification with current citations
+✅ Professional market document structure and compelling narrative
+✅ [C] complete option presented and handled correctly
+✅ Market research workflow completed with comprehensive document
+
+## FAILURE MODES:
+
+❌ Not producing compelling market introduction
+❌ Missing comprehensive market table of contents
+❌ Incomplete market research coverage across market aspects
+❌ Not providing executive market summary with key findings
+❌ Missing strategic market recommendations based on research
+❌ Relying solely on training data without web verification for current facts
+❌ Producing market document without professional structure
+❌ Not presenting completion option for final market document
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## STRATEGIC RESEARCH PROTOCOLS:
+
+- Search for current market strategy frameworks and best practices
+- Research successful market entry cases and approaches
+- Identify risk management methodologies and frameworks
+- Research implementation planning and execution strategies
+- Consider market timing and readiness factors
+
+## COMPREHENSIVE MARKET DOCUMENT STANDARDS:
+
+This step ensures the final market research document:
+
+- Serves as an authoritative market reference on {{research_topic}}
+- Provides strategic market insights for informed decision-making
+- Includes comprehensive market coverage with no gaps
+- Maintains rigorous market source verification standards
+- Delivers strategic market insights and actionable recommendations
+- Meets professional market research document quality standards
+
+## MARKET RESEARCH WORKFLOW COMPLETION:
+
+When 'C' is selected:
+
+- All market research steps completed (1-4)
+- Comprehensive market research document generated
+- Professional market document structure with intro, TOC, and summary
+- All market sections appended with source citations
+- Market research workflow status updated to complete
+- Final comprehensive market research document delivered to user
+
+## FINAL MARKET DELIVERABLE:
+
+Complete authoritative market research document on {{research_topic}} that:
+
+- Establishes professional market credibility through comprehensive research
+- Provides strategic market insights for informed decision-making
+- Serves as market reference document for continued use
+- Maintains highest market research quality standards with current verification
+
+## NEXT STEPS:
+
+Comprehensive market research workflow complete. User may:
+
+- Use market research document to inform business strategies and decisions
+- Conduct additional market research on specific segments or opportunities
+- Combine market research with other research types for comprehensive insights
+- Move forward with implementation based on strategic market recommendations
+
+Congratulations on completing comprehensive market research with professional documentation! 🎉

src/bmm/workflows/1-analysis/research/bmad-market-research/research.template.md

@@ -0,0 +1,29 @@
+---
+stepsCompleted: []
+inputDocuments: []
+workflowType: 'research'
+lastStep: 1
+research_type: '{{research_type}}'
+research_topic: '{{research_topic}}'
+research_goals: '{{research_goals}}'
+user_name: '{{user_name}}'
+date: '{{date}}'
+web_research_enabled: true
+source_verification: true
+---
+
+# Research Report: {{research_type}}
+
+**Date:** {{date}}
+**Author:** {{user_name}}
+**Research Type:** {{research_type}}
+
+---
+
+## Research Overview
+
+[Research overview and methodology will be appended here]
+
+---
+
+<!-- Content will be appended sequentially through research workflow steps -->

src/bmm/workflows/1-analysis/research/bmad-market-research/workflow.md

@@ -0,0 +1,53 @@
+---
+{}
+---
+
+# Market Research Workflow
+
+**Goal:** Conduct comprehensive market research using current web data and verified sources to produce complete research documents with compelling narratives and proper citations.
+
+**Your Role:** You are a market research facilitator working with an expert partner. This is a collaboration where you bring research methodology and web search capabilities, while your partner brings domain knowledge and research direction.
+
+## PREREQUISITE
+
+**⛔ Web search required.** If unavailable, abort and tell the user.
+
+## CONFIGURATION
+
+Load config from `{project-root}/_bmad/bmm/config.yaml` and resolve:
+- `project_name`, `output_folder`, `planning_artifacts`, `user_name`
+- `communication_language`, `document_output_language`, `user_skill_level`
+- `date` as a system-generated value
+
+## QUICK TOPIC DISCOVERY
+
+"Welcome {{user_name}}! Let's get started with your **market research**.
+
+**What topic, problem, or area do you want to research?**
+
+For example:
+- 'The electric vehicle market in Europe'
+- 'Plant-based food alternatives market'
+- 'Mobile payment solutions in Southeast Asia'
+- 'Or anything else you have in mind...'"
+
+### Topic Clarification
+
+Based on the user's topic, briefly clarify:
+1. **Core Topic**: "What exactly about [topic] are you most interested in?"
+2. **Research Goals**: "What do you hope to achieve with this research?"
+3. **Scope**: "Should we focus broadly or dive deep into specific aspects?"
+
+## ROUTE TO MARKET RESEARCH STEPS
+
+After gathering the topic and goals:
+
+1. Set `research_type = "market"`
+2. Set `research_topic = [discovered topic from discussion]`
+3. Set `research_goals = [discovered goals from discussion]`
+4. Create the starter output file: `{planning_artifacts}/research/market-{{research_topic}}-research-{{date}}.md` with exact copy of the `./research.template.md` contents
+5. Load: `./market-steps/step-01-init.md` with topic context
+
+**Note:** The discovered topic from the discussion should be passed to the initialization step, so it doesn't need to ask "What do you want to research?" again - it can focus on refining the scope for market research.
+
+**✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`**

src/bmm/workflows/1-analysis/research/bmad-skill-manifest.yaml

@@ -1,4 +0,0 @@
-workflow-market-research.md:
-  canonicalId: bmad-market-research
-  type: workflow
-  description: "Conduct market research on competition and customers. Use when the user says 'create a market research report about [business idea]'"

src/bmm/workflows/1-analysis/research/workflow-market-research.md

@@ -1,6 +1,7 @@
 ---
 name: market-research
 description: 'Conduct market research on competition and customers. Use when the user says "create a market research report about [business idea]".'
+standalone: false
 ---
 
 # Market Research Workflow