diff --git a/src/bmm-skills/1-analysis/bmad-product-brief/SKILL.md b/src/bmm-skills/1-analysis/bmad-product-brief/SKILL.md
index 06ba558c9..6350fbf82 100644
--- a/src/bmm-skills/1-analysis/bmad-product-brief/SKILL.md
+++ b/src/bmm-skills/1-analysis/bmad-product-brief/SKILL.md
@@ -13,6 +13,13 @@ The user is the domain expert. You bring structured thinking, facilitation, mark
 
 **Design rationale:** We always understand intent before scanning artifacts — without knowing what the brief is about, scanning documents is noise, not signal. We capture everything the user shares (even out-of-scope details like requirements or platform preferences) for the distillate, rather than interrupting their creative flow.
 
+## Conventions
+
+- Bare paths (e.g. `prompts/finalize.md`) resolve from the skill root.
+- `{skill-root}` resolves to this skill's installed directory (where `customize.toml` lives).
+- `{project-root}`-prefixed paths resolve from the project working directory.
+- `{skill-name}` resolves to the skill directory's basename.
+
 ## Activation Mode Detection
 
 Check activation context immediately:
@@ -30,16 +37,40 @@ Check activation context immediately:
 
 ## On Activation
 
-1. Load config from `{project-root}/_bmad/bmm/config.yaml` and resolve::
-   - Use `{user_name}` for greeting
-   - Use `{communication_language}` for all communications
-   - Use `{document_output_language}` for output documents
-   - Use `{planning_artifacts}` for output location and artifact scanning
-   - Use `{project_knowledge}` for additional context scanning
+### Step 1: Resolve the Workflow Block
 
-2. **Greet user** as `{user_name}`, speaking in `{communication_language}`.
+Run: `python3 {project-root}/_bmad/scripts/resolve_customization.py --skill {skill-root} --key workflow`
 
-3. **Stage 1: Understand Intent** (handled here in SKILL.md)
+**If the script fails**, resolve the `workflow` block yourself from `customize.toml`, with `{project-root}/_bmad/custom/{skill-name}.toml` overriding, and `{skill-name}.user.toml` overriding both (any missing file is skipped).
+
+### Step 2: Execute Prepend Steps
+
+Execute each entry in `{workflow.activation_steps_prepend}` in order before proceeding.
+
+### Step 3: Load Persistent Facts
+
+Treat every entry in `{workflow.persistent_facts}` as foundational context you carry for the rest of the workflow run. Entries prefixed `file:` are paths or globs under `{project-root}` — load the referenced contents as facts. All other entries are facts verbatim.
+
+### Step 4: Load Config
+
+Load config from `{project-root}/_bmad/bmm/config.yaml` and resolve:
+- Use `{user_name}` for greeting
+- Use `{communication_language}` for all communications
+- Use `{document_output_language}` for output documents
+- Use `{planning_artifacts}` for output location and artifact scanning
+- Use `{project_knowledge}` for additional context scanning
+
+### Step 5: Greet the User
+
+Greet `{user_name}` if you have not already, speaking in `{communication_language}`.
+
+### Step 6: Execute Append Steps
+
+Execute each entry in `{workflow.activation_steps_append}` in order.
+
+### Step 7: Stage 1 — Understand Intent
+
+Proceed to Stage 1 below.
 
 ### Stage 1: Understand Intent
 
diff --git a/src/bmm-skills/1-analysis/bmad-product-brief/customize.toml b/src/bmm-skills/1-analysis/bmad-product-brief/customize.toml
new file mode 100644
index 000000000..299e2436a
--- /dev/null
+++ b/src/bmm-skills/1-analysis/bmad-product-brief/customize.toml
@@ -0,0 +1,41 @@
+# DO NOT EDIT -- overwritten on every update.
+#
+# Workflow customization surface for bmad-product-brief. Mirrors the
+# agent customization shape under the [workflow] namespace.
+
+[workflow]
+
+# --- Configurable below. Overrides merge per BMad structural rules: ---
+#   scalars: override wins • arrays (persistent_facts, activation_steps_*): append
+#   arrays-of-tables with `code`/`id`: replace matching items, append new ones.
+
+# Steps to run before the standard activation (config load, greet).
+# Overrides append. Use for pre-flight loads, compliance checks, etc.
+
+activation_steps_prepend = []
+
+# Steps to run after greet but before Stage 1 of the workflow.
+# Overrides append. Use for context-heavy setup that should happen
+# once the user has been acknowledged.
+
+activation_steps_append = []
+
+# Persistent facts the workflow keeps in mind for the whole run
+# (standards, compliance constraints, stylistic guardrails).
+# Distinct from the runtime memory sidecar — these are static context
+# loaded on activation. Overrides append.
+#
+# Each entry is either:
+#   - a literal sentence, e.g. "All briefs must include a regulatory-risk section."
+#   - a file reference prefixed with `file:`, e.g. "file:{project-root}/docs/standards.md"
+#     (glob patterns are supported; the file's contents are loaded and treated as facts).
+
+persistent_facts = [
+  "file:{project-root}/**/project-context.md",
+]
+
+# Scalar: executed when the workflow reaches its terminal stage, after
+# the main output has been delivered. Override wins. Leave empty for
+# no post-completion behavior.
+
+on_complete = ""
diff --git a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/contextual-discovery.md b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/contextual-discovery.md
index 68e12bfe1..5726e1985 100644
--- a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/contextual-discovery.md
+++ b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/contextual-discovery.md
@@ -1,6 +1,7 @@
 **Language:** Use `{communication_language}` for all output.
 **Output Language:** Use `{document_output_language}` for documents.
 **Output Location:** `{planning_artifacts}`
+**Paths:** Bare paths (e.g. `agents/foo.md`) resolve from the skill root.
 
 # Stage 2: Contextual Discovery
 
@@ -12,9 +13,9 @@ Now that you know what the brief is about, fan out subagents in parallel to gath
 
 **Launch in parallel:**
 
-1. **Artifact Analyzer** (`../agents/artifact-analyzer.md`) — Scans `{planning_artifacts}` and `{project_knowledge}` for relevant documents. Also scans any specific paths the user provided. Returns structured synthesis of what it found.
+1. **Artifact Analyzer** (`agents/artifact-analyzer.md`) — Scans `{planning_artifacts}` and `{project_knowledge}` for relevant documents. Also scans any specific paths the user provided. Returns structured synthesis of what it found.
 
-2. **Web Researcher** (`../agents/web-researcher.md`) — Searches for competitive landscape, market context, trends, and relevant industry data. Returns structured findings scoped to the product domain.
+2. **Web Researcher** (`agents/web-researcher.md`) — Searches for competitive landscape, market context, trends, and relevant industry data. Returns structured findings scoped to the product domain.
 
 ### Graceful Degradation
 
@@ -38,20 +39,20 @@ Once subagent results return (or inline scanning completes):
 - Highlight anything surprising or worth discussing
 - Share the gaps you've identified
 - Ask: "Anything else you'd like to add, or shall we move on to filling in the details?"
-- Route to `guided-elicitation.md`
+- Route to `prompts/guided-elicitation.md`
 
 **Yolo mode:**
 - Absorb all findings silently
-- Skip directly to `draft-and-review.md` — you have enough to draft
+- Skip directly to `prompts/draft-and-review.md` — you have enough to draft
 - The user will refine later
 
 **Headless mode:**
 - Absorb all findings
-- Skip directly to `draft-and-review.md`
+- Skip directly to `prompts/draft-and-review.md`
 - No interaction
 
 ## Stage Complete
 
 This stage is complete when subagent results (or inline scanning fallback) have returned and findings are merged with user context. Route per mode:
-- **Guided** → `guided-elicitation.md`
-- **Yolo / Headless** → `draft-and-review.md`
+- **Guided** → `prompts/guided-elicitation.md`
+- **Yolo / Headless** → `prompts/draft-and-review.md`
diff --git a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/draft-and-review.md b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/draft-and-review.md
index e6dd8cf1b..a44c97990 100644
--- a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/draft-and-review.md
+++ b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/draft-and-review.md
@@ -1,6 +1,7 @@
 **Language:** Use `{communication_language}` for all output.
 **Output Language:** Use `{document_output_language}` for documents.
 **Output Location:** `{planning_artifacts}`
+**Paths:** Bare paths (e.g. `agents/foo.md`) resolve from the skill root.
 
 # Stage 4: Draft & Review
 
@@ -8,7 +9,7 @@
 
 ## Step 1: Draft the Executive Brief
 
-Use `../resources/brief-template.md` as a guide — adapt structure to fit the product's story.
+Use `resources/brief-template.md` as a guide — adapt structure to fit the product's story.
 
 **Writing principles:**
 - **Executive audience** — persuasive, clear, concise. 1-2 pages.
@@ -36,9 +37,9 @@ Before showing the draft to the user, run it through multiple review lenses in p
 
 **Launch in parallel:**
 
-1. **Skeptic Reviewer** (`../agents/skeptic-reviewer.md`) — "What's missing? What assumptions are untested? What could go wrong? Where is the brief vague or hand-wavy?"
+1. **Skeptic Reviewer** (`agents/skeptic-reviewer.md`) — "What's missing? What assumptions are untested? What could go wrong? Where is the brief vague or hand-wavy?"
 
-2. **Opportunity Reviewer** (`../agents/opportunity-reviewer.md`) — "What adjacent value propositions are being missed? What market angles or partnerships could strengthen this? What's underemphasized?"
+2. **Opportunity Reviewer** (`agents/opportunity-reviewer.md`) — "What adjacent value propositions are being missed? What market angles or partnerships could strengthen this? What's underemphasized?"
 
 3. **Contextual Reviewer** — You (the main agent) pick the most useful third lens based on THIS specific product. Choose the lens that addresses the SINGLE BIGGEST RISK that the skeptic and opportunity reviewers won't naturally catch. Examples:
    - For healthtech: "Regulatory and compliance risk reviewer"
@@ -65,7 +66,7 @@ After all reviews complete:
 
 ## Step 4: Present to User
 
-**Headless mode:** Skip to `finalize.md` — no user interaction. Save the improved draft directly.
+**Headless mode:** Skip to `prompts/finalize.md` — no user interaction. Save the improved draft directly.
 
 **Yolo and Guided modes:**
 
@@ -83,4 +84,4 @@ Present reviewer findings with brief rationale, then offer: "Want me to dig into
 
 ## Stage Complete
 
-This stage is complete when: (a) the draft has been reviewed by all three lenses and improvements integrated, AND either (autonomous) save and route directly, or (guided/yolo) the user is satisfied. Route to `finalize.md`.
+This stage is complete when: (a) the draft has been reviewed by all three lenses and improvements integrated, AND either (autonomous) save and route directly, or (guided/yolo) the user is satisfied. Route to `prompts/finalize.md`.
diff --git a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/finalize.md b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/finalize.md
index b51c8afd3..d3071826f 100644
--- a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/finalize.md
+++ b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/finalize.md
@@ -1,6 +1,7 @@
 **Language:** Use `{communication_language}` for all output.
 **Output Language:** Use `{document_output_language}` for documents.
 **Output Location:** `{planning_artifacts}`
+**Paths:** Bare paths (e.g. `prompts/foo.md`) resolve from the skill root.
 
 # Stage 5: Finalize
 
@@ -72,4 +73,6 @@ purpose: "Token-efficient context for downstream PRD creation"
 
 ## Stage Complete
 
-This is the terminal stage. After delivering the completion message and file paths, the workflow is done. If the user requests further revisions, loop back to `draft-and-review.md`. Otherwise, exit.
+Run: `python3 {project-root}/_bmad/scripts/resolve_customization.py --skill {skill-root} --key workflow.on_complete`
+
+If the resolved `workflow.on_complete` is non-empty, follow it as the final terminal instruction before exiting. After delivering the completion message and file paths, the workflow is done. If the user requests further revisions, loop back to `prompts/draft-and-review.md`. Otherwise, exit.
diff --git a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/guided-elicitation.md b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/guided-elicitation.md
index a5d0e3a1b..a7871665d 100644
--- a/src/bmm-skills/1-analysis/bmad-product-brief/prompts/guided-elicitation.md
+++ b/src/bmm-skills/1-analysis/bmad-product-brief/prompts/guided-elicitation.md
@@ -1,11 +1,12 @@
 **Language:** Use `{communication_language}` for all output.
 **Output Language:** Use `{document_output_language}` for documents.
+**Paths:** Bare paths (e.g. `prompts/foo.md`) resolve from the skill root.
 
 # Stage 3: Guided Elicitation
 
 **Goal:** Fill the gaps in what you know. By now you have the user's brain dump, artifact analysis, and web research. This stage is about smart, targeted questioning — not rote section-by-section interrogation.
 
-**Skip this stage entirely in Yolo and Autonomous modes** — go directly to `draft-and-review.md`.
+**Skip this stage entirely in Yolo and Autonomous modes** — go directly to `prompts/draft-and-review.md`.
 
 ## Approach
 
@@ -67,4 +68,4 @@ If the user is providing complete, confident answers and you have solid coverage
 
 ## Stage Complete
 
-This stage is complete when sufficient substance exists to draft a compelling brief and the user confirms readiness. Route to `draft-and-review.md`.
+This stage is complete when sufficient substance exists to draft a compelling brief and the user confirms readiness. Route to `prompts/draft-and-review.md`.