diff --git a/README.md b/README.md
index 281d1d35..3b4bd4c3 100644
--- a/README.md
+++ b/README.md
@@ -7,7 +7,7 @@
 
 **Build More, Architect Dreams** — An AI-driven agile development framework with 21 specialized agents, 50+ guided workflows, and scale-adaptive intelligence that adjusts from bug fixes to enterprise systems.
 
-**100% free and open source.** No paywalls. No gated content. We believe knowledge should be shared, not sold.
+**100% free and open source.** No paywalls. No gated content. No gated Discord. We believe in empowering everyone, not just those who can pay.
 
 ## Why BMad?
 
@@ -66,15 +66,15 @@ This analyzes your project and recommends a track:
 - [GitHub Issues](https://github.com/bmad-code-org/BMAD-METHOD/issues) — Bug reports and feature requests
 - [Discussions](https://github.com/bmad-code-org/BMAD-METHOD/discussions) — Community conversations
 
-**Help us grow:** Star us on [GitHub](https://github.com/bmad-code-org/BMAD-METHOD/) and subscribe on [YouTube](https://www.youtube.com/@BMadCode) — every star and sub helps us reach more developers!
-
 ## Support BMad
 
-BMad is free for everyone. If you'd like to support development:
+BMad is free for everyone — and always will be. If you'd like to support development:
 
-- [Buy Me a Coffee](https://buymeacoffee.com/bmad)
-- Corporate sponsorship — DM on Discord
-- Speaking & media inquiries — Reach out on Discord (conferences, podcasts, interviews)
+- ⭐ [Star us on GitHub](https://github.com/bmad-code-org/BMAD-METHOD/) — helps others discover BMad
+- 📺 [Subscribe on YouTube](https://www.youtube.com/@BMadCode) — master class launching Feb 2025
+- ☕ [Buy Me a Coffee](https://buymeacoffee.com/bmad) — fuel the development
+- 🏢 Corporate sponsorship — DM on Discord
+- 🎤 Speaking & media — Available for conferences, podcasts, interviews (Discord)
 
 ## Contributing