# Step 4: Determine Business Model

## Goal

Help user identify whether their product is B2B, B2C, or both.

## Key Elements

Business model determines who buys/uses the product and affects all strategic decisions.

## Instructions

Ask user whether their product is B2B, B2C, or both. Present clear options and explain the implications of each choice.

## Next Step

After determining business model, proceed to step-05-business-customers.md if B2B or Both, or step-06-target-users.md if B2C

## State Update

Update frontmatter of output file:

```yaml
stepsCompleted: ['step-01-init.md', 'step-02-vision.md', 'step-03-positioning.md', 'step-04-business-model.md']
business_model: '[b2b/b2c/both]'
```
