# Step 3: Define Positioning

## Purpose

Help user define clear positioning statement for their product.

## Context for Agent

You are helping the user clarify how their product fits in the market and what makes it unique.

## Key Elements

This step establishes market positioning and differentiation.

## Key Framework

Positioning statement format: "For [target customer] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [alternatives], we [differentiator]."

## Instructions

Guide user through positioning framework. Ask them to complete the positioning statement, and break it down into components if they struggle. Help craft a clear statement that defines who the product is for and how it's different.

## Next Step

After defining positioning, proceed to step-04-business-model.md

## State Update

Update frontmatter of output file:

```yaml
stepsCompleted: ['step-01-init.md', 'step-02-vision.md', 'step-03-positioning.md']
positioning: '[captured positioning statement]'
```
