# Step 03: Generate Persona Documents

**Goal:** Create detailed persona profiles for each target user group

---

## Purpose

For EACH persona (Primary, Secondary, Tertiary), create a comprehensive document with:
- Rich background and context
- Current situation and challenges
- Psychological profile
- Complete driving forces (6 total: 3 wants, 3 fears)
- Transformation journey
- Strategic role and impact

---

## File Naming Convention

```
02-[Name]-the-[Role].md  → Primary persona
03-[Name]-the-[Role].md  → Secondary persona
04-[Name]-the-[Role].md  → Tertiary persona (if exists)
```

**Examples:**
- `02-Sarah-the-Student.md`
- `03-Marcus-the-Mentor.md`
- `04-Emma-the-Enthusiast.md`

---

## Document Structure for EACH Persona

### 1. Header

```markdown
# [Name] the [Role] - [Type] Persona

> [Priority] target - [One-line role in flywheel]

**Priority:** [PRIMARY 🎓 / SECONDARY 💼 / TERTIARY 🏠]  
**Role in Flywheel:** [How they contribute to goals]  
**Created:** [Date]
```

---

### 2. Profile Summary

```markdown
## Profile Summary

**[One compelling paragraph that captures the essence of this persona]**

[Explain their role in the bigger picture - why they matter to the product's success]
```

---

### 3. Background

**For different persona types:**

**Students/Employees:**
```markdown
## Background

### Education & Career Path

**University/School:** [Educational background]

**Learning Journey:** [How they got their skills]

**First Break:** [How they entered this field/situation]

**Current Role:** [What they do now]

**Career Pattern:** [Straight path or winding road?]
```

**Entrepreneurs/Business:**
```markdown
## Background

### Business Journey

**Company Role:** [Position and history]

**Experience Level:** [Seasoned or new?]

**Technical Background:** [Their relationship with tech/tools]

**Management Style:** [How they lead]
```

---

### 4. Current Situation

```markdown
## Current Situation

### Professional Reality [or Business Context / Daily Life]

**The Daily Struggle:**
- [Challenge 1]
- [Challenge 2]
- [Key pain point]
- [Overwhelming aspect]

**Skills & Tools:**
- [What they know]
- [What they use]
- [Skill gaps]
- [Learning attitude]

**The [Specific] Gap:**
- [Core challenge description]
- [Why it matters]
- [What's blocking them]
- [What they need]
```

---

### 5. Psychological Profile

```markdown
## Psychological Profile

### Personality & Motivations

**Core Identity:**
- [Key trait 1]
- [Key trait 2]
- [Deep motivation]
- [Belief system]

**Work Style [or Leadership Style / Life Approach]:**
- [How they operate]
- [What they value]
- [How they make decisions]
- [Communication preferences]
```

---

### 6. Driving Forces (CRITICAL SECTION)

```markdown
## Driving Forces

### ✅ Top 3 Positive Drivers (What They Want)

**1. [Want #1]**
- [Detailed description of the want]
- [Why it matters to them]
- [What success looks like]
- **[Product] Promise:** [How your product delivers this]

**2. [Want #2]**
- [Detailed description]
- [Why it matters]
- [What success looks like]
- **[Product] Promise:** [How your product delivers this]

**3. [Want #3]**
- [Detailed description]
- [Why it matters]
- [What success looks like]
- **[Product] Promise:** [How your product delivers this]

---

### ❌ Top 3 Negative Drivers (What They Fear)

**1. [Fear #1]**
- [Detailed description of the fear]
- [Why this terrifies them]
- [What failure looks like]
- **[Product] Answer:** [How your product solves/prevents this]

**2. [Fear #2]**
- [Detailed description]
- [Why this terrifies them]
- [What failure looks like]
- **[Product] Answer:** [How your product solves/prevents this]

**3. [Fear #3]**
- [Detailed description]
- [Why this terrifies them]
- [What failure looks like]
- **[Product] Answer:** [How your product solves/prevents this]
```

---

### 7. The Transformation Journey (PRIMARY PERSONA ESPECIALLY)

```markdown
## The Transformation Journey

### BEFORE [Product]

**Emotional State:**
- 😰 [Feeling 1]
- 😔 [Feeling 2]
- 🤷‍♀️ [Feeling 3]
- 😤 [Feeling 4]
- 📦 [Self-perception]

**Daily Reality:**
- [Daily struggle 1]
- [Daily struggle 2]
- [Daily struggle 3]
- [Daily struggle 4]

**Self-Perception:**
- [How they see themselves]
- [Where they feel stuck]
- [Their limitations]

---

### AFTER [Product]

**Emotional State:**
- 🎯 [New feeling 1]
- 🚀 [New feeling 2]
- 💪 [New feeling 3]
- ⭐ [New feeling 4]
- 🌍 [New self-perception]

**Daily Reality:**
- [New capability 1]
- [New capability 2]
- [New capability 3]
- [New outcome]

**Self-Perception:**
- [How they now see themselves]
- [Their new role]
- [Their new identity]
```

---

### 8. Role in Strategic Triangle

```markdown
## Role in Strategic Triangle

\```
[PRIMARY PERSONA]
[Role/Title]
[Key action]
      │
      │ [Connection action]
      ▼
[SECONDARY PERSONA]
[Role/Title]
[Benefit received]
      │
      │ [Connection action]
      ▼
[TERTIARY PERSONA]
[Role/Title]
[Benefit received]
      │
      │ [Connection action]
      └──────────────► [PRIMARY PERSONA]
                      (Loop closes)
\```

**[This Persona]'s Role:**
- [Key contribution 1]
- [Key contribution 2]
- [How they enable others]
- [How the loop reinforces]
```

---

### 9. Creating Awesome [This Persona Type] OR Validation/Discovery Strategy

**For PRIMARY:**
```markdown
## Role in Flywheel: Creating Awesome [Personas] Who Become [Champions]

[Persona Name] represents the [type] who [Product] empowers to become truly awesome - and awesome [users] naturally become [champions].

**The Natural Evolution:**
1. [Persona] discovers [Product] and sees themselves in the methodology
2. Learns [approach] with [support level]
3. Builds [outcome] using [Product] - sees results
4. Transforms from [before] to [after]
5. Naturally shares what worked with others
6. Becomes one of the [X] [champions] - not because we asked, but because [they're] excited

---

## What [Persona Name] Needs to See on [Product] Page

**1. [Section Name]**
- [Requirement 1]
- [Requirement 2]
- [Key message]

**2. [Section Name]**
- [Requirement 1]
- [Requirement 2]
- [Key message]

[Continue for 5-6 key sections]
```

**For SECONDARY:**
```markdown
## Validation Strategy

### What [Persona Name] Needs to See About [Product]

**1. [Validation Need]**
- [Proof point 1]
- [Proof point 2]
- [Trust signal]

[Continue for 3-4 validation needs]

---

## Conversion Path

### How [Persona Name] Validates [Product]

**Phase 1: Discovery**
- [How they hear about it]

**Phase 2: Evaluation**
- [What they check]

**Phase 3: Adoption**
- [How they engage]

**Phase 4: Advocacy**
- [How they spread word]
```

**For TERTIARY:**
```markdown
## How [Persona Name] Discovers [Product] Value

### The Recognition Path

**Phase 1: Experience the Difference**
- [What changes for them]

**Phase 2: Recognition**
- [When they realize why]

**Phase 3: Appreciation**
- [How they respond]

**Phase 4: Word of Mouth**
- [How they share]
```

---

### 10. Impact on Business Goals

```markdown
## Impact on Business Goals

**[This Persona]'s Role in Success Metrics:**

**Primary Goal ([X Champions]):**
- [How they contribute]
- [Specific impact]

**Secondary Goals ([Product] Adoption):**
- [How they contribute]
- [Specific impact]

**Tertiary Goals (Community Opportunities):**
- [How they contribute]
- [Specific impact]
```

---

### 11. Success Metrics (PRIMARY especially)

```markdown
## Success Metrics

**[Persona] Becomes [Champion] When [They]:**
1. ✅ [Milestone 1]
2. ✅ [Milestone 2]
3. ✅ [Milestone 3]
4. ✅ [Milestone 4]
5. ✅ [Milestone 5]

**Impact on Business Goals:**
- Becomes one of **[X] [champions]** (PRIMARY GOAL)
- [Impact 2]
- [Impact 3]
- [Impact 4]
```

---

### 12. The Battle Cry (PRIMARY especially)

```markdown
## The Battle Cry (For [Persona Name])

**"[Insert battle cry from workshop]"**

This is [Persona]'s transformation: From [before] to [after].
```

---

### 13. Related Documents Footer

```markdown
## Related Documents

- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[02-[Other].md](02-[Other].md)** - [Other] persona
- **[03-[Other].md](03-[Other].md)** - [Other] persona
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications

---

_Back to [Trigger Map](00-trigger-map.md)_
```

---

## Key Requirements

**Length:** Each persona should be ~250-375 lines

**Tone:** 
- Rich, nuanced, human
- Not "converting" but "creating awesome"
- Natural language, storytelling

**Driving Forces:**
- Each must have **[Product] Promise** or **[Product] Answer**
- Show how product addresses each driver
- Be specific and actionable

**Transformation:**
- PRIMARY persona gets full BEFORE/AFTER
- Show emotional journey, not just functional
- Use emojis to show emotional states

**Strategic Triangle:**
- Show how personas interconnect
- Explain the loop/flywheel
- Make relationships clear

---

## Generation Order

1. **PRIMARY persona FIRST** (most detail, transformation)
2. **SECONDARY persona SECOND** (validation focus)
3. **TERTIARY persona THIRD** (benefits focus, optional)

---

## Examples

See:
- `examples/WDS-Presentation/docs/2-trigger-map/02-Stina-the-Strategist.md` (PRIMARY - 282 lines)
- `examples/WDS-Presentation/docs/2-trigger-map/03-Lars-the-Leader.md` (SECONDARY - 316 lines)
- `examples/WDS-Presentation/docs/2-trigger-map/04-Felix-the-Full-Stack.md` (TERTIARY - 375 lines)

---

## Output

<output>✅ All persona documents created!</output>

Store as:
- `02-[Name]-the-[Role].md` (Primary)
- `03-[Name]-the-[Role].md` (Secondary)
- `04-[Name]-the-[Role].md` (Tertiary, if exists)

---

## Next Step

<output>Ready for Step 4: Generate Key Insights Document</output>

<action>Load and execute: step-04-generate-key-insights.md</action>

Do NOT skip ahead.

