# Project Brief: {{project_name}}

> Complete Strategic Foundation

**Created:** {{date}}
**Author:** {{user_name}}
**Brief Type:** Complete

---

## Vision

{{vision}}

---

## Positioning Statement

{{positioning_statement}}

**Breakdown:**

- **Target Customer:** {{target_customer}}
- **Need/Opportunity:** {{need_opportunity}}
- **Category:** {{category}}
- **Key Benefit:** {{key_benefit}}
- **Differentiator:** {{differentiator}}

---

## Business Model

**Type:** {{business_model}}

## {{#if business_model_b2b}}

## Business Customer Profile (B2B)

{{business_customer_profile}}

### Buying Roles

| Role         | Description       |
| ------------ | ----------------- |
| **Buyer**    | {{buyer_role}}    |
| **Champion** | {{champion_role}} |
| **User**     | {{user_role}}     |

{{/if}}

---

## {{#if business_model_b2b}}User Profile (within Business){{else}}Ideal Customer Profile (ICP){{/if}}

{{ideal_user_profile}}

### Secondary Users

{{secondary_users}}

---

## Success Criteria

{{success_criteria}}

---

## Competitive Landscape

{{competitive_landscape}}

### Our Unfair Advantage

{{unfair_advantage}}

---

## Constraints

{{constraints}}

---

## Additional Context

{{additional_context}}

---

## Next Steps

This complete brief provides strategic foundation for all design work:

- [ ] **Phase 2: Trigger Mapping** - Map user psychology to business goals
- [ ] **Phase 3: PRD Platform** - Define technical foundation
- [ ] **Phase 4: UX Design** - Begin sketching and specifications
- [ ] **Phase 5: Design System** - If enabled, build components
- [ ] **Phase 6: PRD Finalization** - Compile for development handoff

---

_Generated by Whiteport Design Studio_
