Module 05 - Trigger Mapping - Connect Business Goals to User Psychology
<https://youtu.be/xs_cRk-NoJk>

Ever built something beautiful that nobody wanted? Trigger Mapping bridges business strategy to user psychology through 5 structured workshops, creating a visual one-page map that guides every design decision. Based on 20+ years of proven methodology.

*Free & open-source* | 6 minutes | Core methodology module

⏱️ Timestamps

00:00 The Problem - Why Brilliant Ideas Fail
00:41 The Solution - What is a Trigger Map?
01:30 The Three Layers - Business Goals, Target Groups, Usage Goals
02:48 The Psychology - Positive vs Negative Drivers (Loss Aversion)
04:01 Building the Map - The Process & Visual
05:09 The Benefits - Stop Guessing, Start Mapping

🎯 What You'll Create

Visual one-page Trigger Map connecting:
• Business Goals → Target Groups → Usage Goals (positive + negative drivers)
• Data-driven feature prioritization
• Clear strategic rationale for every design decision

📚 Course Resources

🌊 *WDS Presentation:*
<https://whiteport.com/whiteport-design-studio/>

📖 *Module 05 Overview:*
<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/module-05-trigger-mapping/module-05-overview.md>

📖 *Tutorial 05:*
<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/module-05-trigger-mapping/tutorial-05.md>

📖 *Trigger Mapping Guide:*
<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/method/phase-2-trigger-mapping-guide.md>

💬 *UX-Design channel in the BMad Discord Community:*
<https://discord.gg/Pn63gAuX>

📖 *GitHub Discussions:*
<https://github.com/whiteport-collective/whiteport-design-studio/discussions>

◀️ *Previous Module:* Module 04 - Product Brief
<https://youtu.be/yhKxkuLq1kQ>

▶️ *Next Module:* Module 06 - Scenarios (Coming Soon)

📚 *Full Course:*
<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/00-course-overview.md>

⚡ Key Insight

Negative drivers (fears/pains) are often more powerful than positive ones. Loss aversion: people work twice as hard to avoid pain as to pursue equivalent gain.

📖 Heritage

Based on Effect Management (Mijo Balic & Ingrid Domingues, inUse Sweden) and Impact Mapping (Gojko Adzic)
<https://www.impactmapping.org>

🎨 About WDS

AI-augmented design methodology by Mårten Angner (Whiteport, Sweden). 90 minutes of strategic work saves months of building the wrong things. 🎯

#TriggerMapping #UserPsychology #FeaturePrioritization #WDS #StrategicDesign
