# Project Pitch: {{project_name}}

> Compelling case for why this project matters and should be built

**Created:** {{date}}
**Author:** {{user_name}}
**Status:** Ready for stakeholder approval

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## 1. The Realization

{{realization}}

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## 2. Why It Matters

{{why_it_matters}}

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## 3. How We See It Working

{{how_we_see_it_working}}

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## 4. Paths We Explored

{{paths_we_explored}}

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## 5. Recommended Solution

{{recommended_solution}}

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## 6. The Path Forward

{{path_forward}}

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## 7. The Value We'll Create

{{value_we_create}}

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## 8. Cost of Inaction

{{cost_of_inaction}}

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## 9. Our Commitment

{{our_commitment}}

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## 10. Summary

{{summary}}

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## Value Trigger Chain

**Strategic Summary** - [View full VTC](./vtc-primary.yaml)

This project serves:
- **Business Goal:** {{vtc_business_goal}}
- **Solution:** {{vtc_solution}}
- **Primary User:** {{vtc_user}}

**What drives them:**
- *Wants to:* {{vtc_positive_forces}}
- *Wants to avoid:* {{vtc_negative_forces}}

**Awareness Journey:** {{vtc_awareness_start}} → {{vtc_awareness_end}}

This strategic chain ensures every design decision serves the user's psychology while achieving business goals.

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## Next Steps

**After approval**, proceed to:
- **Full Project Brief** - Detailed strategic foundation
- **Trigger Mapping** - User research and personas
- **Platform Requirements** - Technical foundation
- **UX Design** - Scenarios and prototypes

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_Generated by Whiteport Design Studio_

