# Business Goals & Objectives

> Strategic goals and measurable objectives for WDS Presentation Page

**Document:** Trigger Map - Business Goals  
**Created:** December 27, 2025  
**Status:** COMPLETE

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## Vision

**WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.**

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## Business Objectives

### ⭐ PRIMARY GOAL: Build Core Evangelist Community (THE ENGINE)
- **Statement:** Build passionate core of WDS believers who advocate and spread the methodology
- **Metric:** Active evangelists (completed course, built real project with WDS, actively sharing/teaching others, contributing feedback)
- **Target:** 50 hardcore believers and evangelists
- **Timeline:** 12 months
- **Impact:** These 50 drive ALL other objectives - this is the key to expansion

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### 🚀 WDS ADOPTION GOALS (Driven by Evangelists)

**Objective 1: Designer Adoption**
- **Statement:** Onboard 1,000 designers actively using WDS methodology
- **Metric:** Completed Module 01 + cloned repository + started at least one project using WDS
- **Target:** 1,000 designers
- **Timeline:** 24 months from page launch

**Objective 2: Entrepreneur Engagement**
- **Statement:** 100 entrepreneurs embrace WDS for their product development
- **Metric:** Entrepreneurs who hired designer using WDS OR completed WDS trigger mapping for their project
- **Target:** 100 entrepreneurs
- **Timeline:** 24 months from page launch

**Objective 3: Developer Integration**
- **Statement:** 100 developers benefit from BMad Method integration
- **Metric:** Developers who used BMM agents OR received WDS specifications for implementation
- **Target:** 100 developers
- **Timeline:** 24 months from page launch

**Objective 4: Community Growth**
- **Statement:** Build active WDS community
- **Metric:** Discord members actively participating (asking questions, sharing work, giving feedback)
- **Target:** 250 active community members
- **Timeline:** 24 months

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### 🌟 COMMUNITY OPPORTUNITIES (Real-World Benefits for Members)

**Note:** These are opportunities WDS creates FOR the community members - the evangelists and designers who use WDS. They build their careers, reputations, and businesses.

**Objective 5: Speaking & Thought Leadership**
- **Statement:** Community members get speaking opportunities at conferences and events
- **Metric:** WDS-trained designers invited to speak about their methodology and results
- **Target:** 10 speaking engagements by community members
- **Timeline:** 24 months
- **Benefit to Members:** Career advancement, thought leadership, professional recognition

**Objective 6: Published Case Studies**
- **Statement:** Community members publish case studies about their WDS projects
- **Metric:** Real project case studies showcasing WDS methodology and results
- **Target:** 20 published case studies by community members
- **Timeline:** 24 months
- **Benefit to Members:** Portfolio building, credibility, attracting clients

**Objective 7: Professional Testimonials**
- **Statement:** Community members share testimonials about WDS impact on their work
- **Metric:** Video or written testimonials from designers, entrepreneurs, and developers
- **Target:** 50 testimonials from community
- **Timeline:** 24 months
- **Benefit to Members:** Recognition, contribution to movement, helping others

**Objective 8: Client Project Opportunities**
- **Statement:** WDS-trained designers land client projects because of their WDS expertise
- **Metric:** Job offers, freelance gigs, or consulting projects specifically requesting WDS methodology
- **Target:** Track and celebrate member success stories
- **Timeline:** 24 months
- **Benefit to Members:** Direct revenue, career growth, competitive advantage in market

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## The Flywheel: How Goals Connect

**THE ENGINE (Priority #1):**
- 50 hardcore evangelists are THE PRIMARY GOAL
- Timeline: 12 months
- These believers complete the course, build real projects, actively share and teach
- They create the flywheel that drives ALL other objectives

**WDS Adoption (Priority #2):**
- Driven BY the 50 evangelists spreading the word
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
- Timeline: 24 months
- Focus: Methodology spread and adoption

**Community Opportunities (Priority #3):**
- Real-world benefits FOR community members
- Speaking gigs, case studies, testimonials, client projects
- Timeline: 24 months
- **Key benefit**: WDS-trained designers become sought-after, land better opportunities, build careers

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## Success Metrics Alignment

### How Trigger Map Connects to Objectives (Properly Prioritized):

**⭐ PRIMARY: Creating Awesome Designers Who Become Evangelists → Achieves:**
- ✅ **50 evangelists** (THE ENGINE - Stina becomes one of them naturally)
- ✅ Completes course + builds real project
- ✅ Sees amazing results and transformation
- ✅ Naturally shares and teaches others because it worked
- ✅ Creates testimonials and case studies from genuine success
- **Timeline: 12 months**
- **This drives ALL other objectives**

**🚀 SECONDARY: Evangelists Drive WDS Adoption → Achieves:**
- ✅ 1,000 designers (evangelists spread the word)
- ✅ 100 entrepreneurs (evangelists demonstrate business value)
- ✅ 100 developers (evangelists deliver better specs)
- ✅ 250 community (evangelists create engagement)
- **Timeline: 24 months**

**🌟 TERTIARY: WDS Success Creates Opportunities for Community → Achieves:**
- ✅ 10 speaking engagements (members invited to speak at conferences)
- ✅ 20 case studies (members publish their WDS project success)
- ✅ 50 testimonials (members share their transformation stories)
- ✅ Client opportunities (members land projects because they're WDS-trained)
- **Timeline: 24 months**
- **Benefit: Career advancement and recognition for community members**

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## Related Documents

- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary persona
- **[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary persona
- **[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary persona
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications

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_Back to [Trigger Map](00-trigger-map.md)_

