# Feature Impact Analysis: WDS Presentation Page

**Created:** December 27, 2025  
**Updated:** December 27, 2025 (Added Testimonials feature)  
**Analyst:** Saga with Mårten Angner  
**Purpose:** Design Brief - Strategic guidance for UX Design and Development prioritization

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## Scoring Legend

**Primary Persona (⭐ Stina):** High = 5 pts | Medium = 3 pts | Low = 1 pt  
**Other Personas (Lars, Felix):** High = 3 pts | Medium = 1 pt | Low = 0 pts

**Max Possible Score:** 11 (with 3 personas)  
**Must Have Threshold:** 8+ or Primary High (5)

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## Prioritized Features

| Rank | Feature | Stina ⭐ | Lars | Felix | **Score** | **Decision** |
| ---- | ------- | -------- | ---- | ----- | --------- | ------------ |
| 1 | BMad Method Integration (WDS → BMM) | HIGH (5) | HIGH (3) | HIGH (3) | **11** | **MUST HAVE** |
| 1 | Testimonials & Social Proof | HIGH (5) | HIGH (3) | HIGH (3) | **11** | **MUST HAVE** |
| 3 | End-to-End Workflow Through Agents | HIGH (5) | HIGH (3) | MED (1) | **9** | **MUST HAVE** |
| 3 | Conceptual Specifications | HIGH (5) | MED (1) | HIGH (3) | **9** | **MUST HAVE** |
| 5 | Example Projects & Case Studies | HIGH (5) | HIGH (3) | LOW (0) | **8** | **MUST HAVE** |
| 6 | Course Modules (Video + Lessons) | HIGH (5) | MED (1) | LOW (0) | **6** | **MUST HAVE** |
| 7 | Installation & Setup Documentation | HIGH (5) | LOW (0) | LOW (0) | **5** | **MUST HAVE** |
| 8 | Design System Module | MED (3) | MED (1) | MED (1) | **5** | **CONSIDER** |
| 9 | GitHub Repository & Documentation | MED (3) | LOW (0) | MED (1) | **4** | **CONSIDER** |
| 10 | Community & Discord Support | MED (3) | LOW (0) | LOW (0) | **3** | **CONSIDER** |

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## Feature Details & Rationale

### Must Have MVP (Primary High OR Top Tier Score)

#### 1. BMad Method Integration (Score: 11) 🏆
**Seamless handoff from design to development phases**

- **Stina Impact (HIGH):** Enables "make real impact" - her designs actually get built properly
- **Lars Impact (HIGH):** Smooth workflow = team productivity + quality delivery
- **Felix Impact (HIGH):** Structured handoff = clear specs = enlightened day

**Why This Matters:** All three personas benefit. This is the bridge that makes WDS complete - designers create, developers implement smoothly. Without this, value proposition breaks down.

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#### 1. Testimonials & Social Proof (Score: 11) 🏆
**Real testimonials from designers, entrepreneurs, AND developers**

- **Stina Impact (HIGH):** Peer validation from other designers who succeeded - "People like me did this and it worked"
- **Lars Impact (HIGH):** Social proof from other entrepreneurs validates investment - "Business owners saw ROI"
- **Felix Impact (HIGH):** Developer testimonials about better specs - "WDS designers make my life easier"

**Why This Matters:** UNIVERSAL TRUST BUILDER. This is the only feature that scores HIGH across all three personas. Everyone needs peer validation from their own perspective:
- **Stina hears from designers:** "I became indispensable"
- **Lars hears from entrepreneurs:** "Quality went up, my team succeeded"
- **Felix hears from developers:** "Finally, specs that make sense"

Three-dimensional social proof creates powerful conversion momentum. This isn't just marketing - it's strategic trust-building that serves the entire ecosystem.

---

#### 3. End-to-End Workflow Through Agents (Score: 9)
**Complete methodology told through four expert AI agents who guide each phase**

**The Story:**
- **Saga the Analyst** guides Product Brief & Trigger Mapping (strategy & discovery)
- **Freya the Designer** guides UX Design & Design System (creative execution)
- **Idunn the PM** guides Platform Requirements & PRD (technical planning)
- **Mimir the Orchestrator** coordinates your entire journey (wise guide)

**Impact Assessment:**

- **Stina Impact (HIGH):** Gets structured journey WITH personality - agents make abstract phases tangible and provide hand-holding she needs. "I have guides, not just documentation."
- **Lars Impact (HIGH):** Sees complete business process with clear owners - agents make methodology approachable. "I understand who does what and when."
- **Felix Impact (MEDIUM):** Understands the structure that creates good specs, but focuses on output quality over process.

**Why This Matters:** This is strategic differentiation with emotional resonance. Instead of "6 phases of documentation," it's "4 expert guides who walk you through the complete journey." Agents transform abstract methodology into relatable story.

**Merger Benefit:** Previously scored as two separate features (Workflow: 9, Agents: 5). By merging, we maintain the strategic score while creating more engaging, memorable presentation. Characters make structure human.

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#### 3. Conceptual Specifications (Score: 9)
**Specifications that capture the concept and reasoning: WHAT + WHY + WHAT NOT TO DO**

- **Stina Impact (HIGH):** Makes her indispensable - her thinking is preserved
- **Lars Impact (MEDIUM):** Better quality, less confusion in execution
- **Felix Impact (HIGH):** Directly addresses his "clear specs" want - major pain point solved

**Why This Matters:** This is the secret sauce. Felix's happiness depends on this. Stina becomes irreplaceable because AI can't replicate her conceptual thinking. Lars gets quality.

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#### 5. Example Projects & Case Studies (Score: 8)
**Real-world examples showing WDS in action**

- **Stina Impact (HIGH):** Addresses "wasting time" fear - proof it works before investing effort
- **Lars Impact (HIGH):** Validates methodology before committing his team
- **Felix Impact (LOW):** Nice to see, but doesn't directly help him

**Why This Matters:** Trust builder. Stina and Lars both need proof before adopting. Dog Week case study (26 weeks → 5 weeks) is compelling evidence. Felix doesn't need proof of concept - he needs proof of execution quality (which testimonials provide).

---

#### 6. Course Modules (Score: 6)
**Educational content teaching WDS step-by-step with video + lessons**

- **Stina Impact (HIGH):** Addresses "wasting time" fear + builds AI confidence through hand-holding
- **Lars Impact (MEDIUM):** Helps him understand what his designer will use
- **Felix Impact (LOW):** Not his primary concern

**Why This Matters:** Critical for Stina's transformation. Without structured learning, she won't gain confidence. The hand-holding approach is essential.

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#### 7. Installation & Setup Documentation (Score: 5)
**Clear step-by-step guide to getting WDS running**

- **Stina Impact (HIGH):** Addresses "wasting time" fear - removes barrier to entry
- **Lars Impact (LOW):** His designer's responsibility
- **Felix Impact (LOW):** Designer's setup process

**Why This Matters:** All Primary High features are Must Have. If Stina can't get started easily, she'll abandon WDS. Hand-holding is critical for adoption.

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### Consider for MVP

#### 8. Design System Module (Score: 5)
**Structured approach to creating reusable design systems**

- **Stina Impact (MEDIUM):** Professional capability, but not core transformation
- **Lars Impact (MEDIUM):** Nice for consistency across products
- **Felix Impact (MEDIUM):** Helps with implementation consistency

**Why Consider:** Valuable for mature teams with multiple products, but not critical for Stina's initial transformation or Lars's immediate needs. Can be added post-MVP.

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#### 9. GitHub Repository & Documentation (Score: 4)
**Open-source access to all WDS resources**

- **Stina Impact (MEDIUM):** Access is important, but content matters more
- **Lars Impact (LOW):** Not his world
- **Felix Impact (MEDIUM):** Familiar format, appreciates documentation

**Why Consider:** GitHub IS where WDS lives, so this exists by default. But prominence on the presentation page is secondary to explaining value and methodology.

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#### 10. Community & Discord Support (Score: 3)
**Active community for questions, sharing, and collaboration**

- **Stina Impact (MEDIUM):** Support reduces risk, but not core transformation
- **Lars Impact (LOW):** His designer's resource
- **Felix Impact (LOW):** Designer community, not his focus

**Why Consider:** Valuable for retention and ongoing support, but not critical for initial adoption decision. Mention it, but don't feature prominently in MVP.

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## Strategic Implications for UX Design

### **Hero Section Priority:**
Focus on **Testimonials** (universal trust), **BMad Integration** (universal benefit), and **Workflow Through Agents** (engaging differentiation) - the features that serve all personas with both substance and story.

### **Early Content Focus:**
Lead with **Testimonials** (three-dimensional trust from all perspectives) immediately after hero. Then **Example Projects** (detailed proof) and **Workflow Through Agents** (engaging differentiation). Testimonials must include designer, entrepreneur, AND developer voices.

### **Agent Presentation Strategy:**
Don't present agents as separate "tools" - weave them into the workflow story. Each phase introduction features the agent guide: "Saga helps you discover your product strategy" rather than "Phase 1: Product Brief (also, we have an agent called Saga)." This makes the methodology human and memorable.

### **Course Module Prominence:**
Make **Course Modules** and **Installation** highly visible and accessible - remove all friction from Stina's learning path.

### **Secondary Features:**
Mention **Design System**, **GitHub**, and **Community** but don't feature them prominently in MVP content.

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## Development Phase Implications

### **Phase 1 MVP:**
- BMad Method Integration messaging
- Workflow told through agents (Saga, Freya, Idunn, Mimir as guides)
- Conceptual specifications showcase
- Dog Week case study (prominent)
- Testimonials from early adopters (designer + entrepreneur + developer perspectives)
- Course Modules 01-02 (complete)
- Installation guide (detailed)

### **Phase 2 Enhancements:**
- Design System module details
- GitHub repository prominence
- Community/Discord integration
- Additional case studies
- More course modules

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## Key Insights

### **The Flywheel in Features:**

1. **Proof It Works** (Example Projects + Testimonials) → Stina and Lars trust WDS
2. **Easy to Start** (Installation + Course) → Stina begins learning
3. **Guided Journey** (Workflow Through Agents) → Stina gains confidence with expert guides
4. **Better Specs** (Conceptual) → Felix's life improves
5. **Smooth Handoff** (BMad Integration) → Lars sees quality + productivity
6. **Success Creates Evangelists** → More testimonials → 50 hardcore believers emerge

### **Testimonials = Universal Trust Builder:**

Testimonials (Score: 11) is the ONLY feature that scores HIGH across all three personas. This makes it strategically critical - it serves everyone simultaneously:
- Designer testimonials convince Stina
- Entrepreneur testimonials convince Lars  
- Developer testimonials convince Felix (and validate Stina's value to Lars)

**Design Implication:** Testimonials section must include all three perspectives. Felix's voice is particularly powerful - when he says "WDS designers make my life easier," it proves designer value to Lars AND builds Stina's confidence.

### **Felix is the Secret Weapon:**

Developer testimonials serve double duty: They directly impact Felix (peer validation) AND prove Stina's value to Lars (business validation). When Felix says "Finally, specs that make sense," Lars hears "Quality investment validated."

**Design Implication:** Developer testimonials aren't just nice-to-have - they're strategic proof that the entire ecosystem works.

### **All Primary High Features Matter:**

Every feature where Stina scored HIGH (5) is Must Have MVP. Why? Because Stina IS the engine. The 50 evangelists come from successful Stinas. Without her complete transformation, the flywheel doesn't start.

### **Strategic Feature Merging:**

By merging "Complete Workflow" with "Agents," we:
- ✅ Reduced Must Have features from 8 to 7 (simpler message)
- ✅ Maintained strategic score (9) while improving presentation
- ✅ Created memorable story (characters > abstract phases)
- ✅ Made methodology more approachable for Lars (sees "who does what")
- ✅ Strengthened hand-holding for Stina (guides, not just docs)

**Presentation Impact:** Instead of explaining methodology THEN introducing agents as separate tools, we tell ONE story: "Four expert agents guide you through the complete journey." This is cleaner, more engaging, and more memorable.

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## Questions for Designer (Phase 4)

When designing the page, consider:

1. **Testimonials prominence:** Should they appear in hero/early, or dedicated section? (Highest-scoring feature tied with BMad)
2. **Three-perspective testimonials:** How to structure designer/entrepreneur/developer voices? Separate sections or integrated?
3. **Developer testimonial strategy:** Felix's voice proves Stina's value to Lars - how to highlight this?
4. **How do we make BMad Integration tangible?** (Abstract but highest-scoring)
5. **Should Dog Week case study have its own section or integrate throughout?**
6. **Agent-driven workflow presentation:** Should each workflow phase be introduced by the agent? (e.g., "Saga guides Product Brief" rather than "Phase 1: Product Brief")
7. **Agent personality balance:** How much character/voice vs professional presentation?
8. **Installation: Prominent CTA or embedded in course section?**
9. **How do we show "end-to-end workflow" visually?** (Diagram with agent avatars? Journey illustration?)

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**Navigation:**

← [Back to Key Insights](05-Key-Insights.md) | [Back to Trigger Map Hub](00-trigger-map.md)

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_Generated by Whiteport Design Studio_  
_Strategic input for Phase 4: UX Design and Phase 6: PRD/Development_


